Drive-Ins.com
> > > >

1945 Theatre Catalog, 4th Edition, Page 102 (80)

1945 Theatre Catalog, 4th Edition
1945 Theatre Catalog
1945 Theatre Catalog, 4th Edition, Page 102
Page 102


1945 Theatre Catalog, 4th Edition, Page 102

F 8. Y BUILDING SERVICE

[Orwell [:5

Th e Esquire Theatre

Columbus. Ohio

Again using brick, terra cotta, and stone to good effect in accomplishing a pleasing, qualityr exterior is this proposed lOOO-seat theatre, to be built for the Samson Operating Company. Actually four materials are used for, in addition to local limestone, Bedford sawed stone features the coping and trim.

Adding quiet dignity and a center of interest to the front is a large and extremely wide buff terra cotta panel flanked on each side by vertical fluted ivory terra cotta pilasters with an ivory cap, and, in turn, flanked by stone sections; with a garden plot to set it off. Specially molded tree ornaments done in silver on a background of jet black are spotted to advantage in this terra-cotta panel.

A large marquee with name signs mounted on top in silhouette letters completes the front.

Entering this theatre will he a large lobby on the



right side of which will be a sizable concession stand with adequate storage facilities. The sweeping curve of the lobby wall acts as a light barrier so that daytime opening or closing of foyer doors will never be obvious on the screen.

The inner foyer which connects to the standee area by means of a larger open arch is a high-ceilinged room, approximately 25 feet wide by 30 feet long. A recessed lighted ceiling panel and a 10-foot-high by 20-f'00t-long mural will set the general treatment.

Menis and ladies9 lounge rooms are entered off the standee area; while the manageris office is on the projection room level.

Completely air-conditioned both winter and summer, and set to quality standards of operation policy, this theatre should prove an interesting study in modern Showmanship.

WHERE SPACE PERMITS, THE GARDEN PLOT IS WELL WORTH THE SMALL ATTENTION AND MAINTENANCE COSTS, AND USUALLY FURNISHES A PERFECT COMPLEMENT TO MASSIVE SURFACES OF THE MODERN FRONT.

{.137

A .X-t
1945 Theatre Catalog, 4th Edition, Page 102