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1945 Theatre Catalog, 4th Edition, Page 117 (95)

1945 Theatre Catalog, 4th Edition
1945 Theatre Catalog
1945 Theatre Catalog, 4th Edition, Page 117
Page 117


1945 Theatre Catalog, 4th Edition, Page 117

PLANNED TO REFLECT A DEFINITE APPEAL, THIS THEATRE WILL BE BUILT WITH A FRONT OF GLASS. THE NIGHT EFFECT WILL BE PARTICULARLY SPECTACULAR WITH VARICOLORED LIGHTS PLAYING ON VARIOUS PARTS OF THE'GLASS FRONT.

PLANNED FOR A LOCALITY WHERE THE NEWSREEL HAS BECOME AN IMPORTANT ATTRACTION, THIS FRONT IS MEANT TO SPEAK UP TO THE PASSERBY AND INVITE HIM TO COME SEE THE WORLD'S EVENTS AS REFLECTED FROM SCREEN.



























DESIGNED TO BE BUILT IN PLASTIC, THE UNUSUAL FACADE IS, THEREFORE, TRANSPARENT. TRUE TO ITS NAMESAKE, A NEO-CLASSICISM PERMEATES EVERY DETAIL. PLASTICS WILL OPEN NEW VISTAS IN THEATRE DESIGN OF THE FUTURE.

IT IS PLANNED THAT THIS THEATRE SHALL BE ITS OWN ADVERTISEMENT AND THE FRONT WILL SELL THE THEATRE. THE WHOLE WILL BE A BLAZE OF COLOR, USING THE NEW FLUORESCENT LIGHTING UNITS WITH MANY TELLING EFFECTS.
1945 Theatre Catalog, 4th Edition, Page 117