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1945 Theatre Catalog, 4th Edition, Page 122 (100)

1945 Theatre Catalog, 4th Edition
1945 Theatre Catalog
1945 Theatre Catalog, 4th Edition, Page 122
Page 122


1945 Theatre Catalog, 4th Edition, Page 122

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THE PLOT PLAN MUST BE LARGE AND FINANCING GREAT TO ACCOMMODATE SUCH A VENTURE AS HERE PICTURED; BUT IT IS OBVIOUS THAT THE SEVERAL INDIVIDUAL UNITS ARE CERTAIN TO HELP ONE ANOTHER. WHETHER THE PATRON HAS COME TO BUY A DRESS, GO TO THE MOVIES, SKATE, BOWL, EAT lUNCH, OR BUY GROCERIES IN THE SUPER MARKET; HE IS THERE, AND A POTENTIAL BUYER OF SOME ONE OR MORE OTHER COMMODITIES THE DEVELOPMENT HAS TO OFFER. JUST AS AVAILABILITY AND ATTRACTIVENESS HAVE BEEN MOST POTENT FORCES IN'RETAIL SALES, SUCH A PROJECT AS THIS MAKES USE OF THE OUALITIES. AS TWO UNITS, THE TREATMENT AND PLOT ARRANGEMENT TIE THEM TOGETHER. MICHAEL DeANGELIS, ARCHITECT.
1945 Theatre Catalog, 4th Edition, Page 122