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1945 Theatre Catalog, 4th Edition, Page 127 (105)

1945 Theatre Catalog, 4th Edition
1945 Theatre Catalog
1945 Theatre Catalog, 4th Edition, Page 127
Page 127

1945 Theatre Catalog, 4th Edition, Page 127

The New uDrive Over and Drop In" Theatre

New Type of Outdoor Theatre Is Presented

With Angles on Project's Year-'Round Use

In the near futureeprobably the early summer of 1946-the car-owning population of Cleveland will have the opportunity to visit a new outdoor theatre. To the casual observer this theatre, somewhere Within 30 miles of the heart of Ohiols largest city, will not be too much unlike other similar establishments of the type generally known as drive-in theatres.

However, the theatre will, in itself, present a detail of engineering and construction not found in any other similar theatre, and the over-all project will be one for all-year-iround operation and not merely as a summertime cinema.


That theatres of the drive-in type have been eminently successful-in the reception accorded by the potential clientele, no less than in the receipts*needs no elaboration at this point. But many an operator of a drive-in type of the theatre has, while making money on his investment, pondered the theoretical lost revenue because of the weather-induced cessation of operations during the four

THE DRIVE OVER AND DROP IN THEATRE, as'seen from the highway, is sketched here. On the ground level of the screen building, the recessed promenade can be seen, with the plate-glass windows of the dining and dancing portion of the


to six winter months of the year.

So it occurred, too, to William S. Ferguson, designer, distinguished architect, engineer, and inventor, of Cleveland. And thus it was that, in August, 1945, he formulated his ideas and drew his plans for an amusement development which should know no season where some part, at least, was not in operation.

The preliminary sketches-from which the illustrations of this article have been redrawn-reveal the idea of incorporating in the project a building under the stage, constructed as an integral part of the facade. This ground-level would house a night club, restaurant, or other

All architectural and engineering details mentioned in this artitcle, as well as the term "Drive Over and Drop In," are protected by United States patents and copyrights, on which W. S. Fergn-l so'n reserves all rights.

All estimates of costs and income are those of Mr. Ferguson.

concessions-and perhaps all Of them!# together with the ticket booth and the centers administrative headquarters.

This feature of a ground-level building has an engineering advantage, too, as it materially assists in the construction of the screen supports, making a more rigid assembly. .

This idea of incorporating an amusement center with an outdoor theatre has other possibilities, such as, as shown in one of the drawings, tennis courts, basketball and handball courts, and a bowling green. Other amusements may be considered in such a project, such as providing for ice skating in the winter by flooding a certain portion of the field, and other recreational pastimes. And, of course, certain types of stores are naturals for this type of development. In the summer, outdoor restaurants could be an attractive feature. There are no limits to the ramifications of the idea.

Becasue'all these itextra added attractions" are potential sources of revenue for year ,round income, financial institutions Will loan a higher percentage of the total cost for a project providing

pavilion creating the "come hither" appeal. At the left, snaking around the trees, is the drive used as "standing room only" when the house is filled, thus taking many of the customers' cars OFF the highway during the waiting period.
1945 Theatre Catalog, 4th Edition, Page 127