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1945 Theatre Catalog, 4th Edition, Page 162 (140)

1945 Theatre Catalog, 4th Edition
1945 Theatre Catalog
1945 Theatre Catalog, 4th Edition, Page 162
Page 162

1945 Theatre Catalog, 4th Edition, Page 162

Copper, Brass, and Bronze and the Theatre

Lifting of Wartime Restrictions Opens Way To Wider Uses of Copper and Its Alloys

With all restrictions lifted on building materials by the government thousands of new theatres will be constructed throughout the United States during the next two years. SeVeral other thousand will be rehabilitated through ttface liftingti of outmoded exteriors, while interiors will be refurnished with resplendent fixtures and a majority will be air conditioned.

Since Pearl Harbor, there have been very few new theatres constructed and comparatively little remodeling, due to the freezing of critical metals, particularly copper, brass, and bronze, by the government. But now, from Broadway to Hollywood, to the main street of even the most remote hamlet, the sound of hammer and saw in the construction and remodeling of theatres will soon be heard.

During the winter months there will be great activity in the Southland, while 1n the northern part of the country work will be rushed in remodeling interiors. By spring of next year, this long awaited building boom for both the construction of new theatres and the remodeling of building structures will be under way, and the largest amount of money spent in this field over a two-year period will be expended.

The construction of new theatres, both for the production of plays and the

RADIO CITY MUSIC HALL, in New York - probably the world's most famous cinema-is definitely the most lavish utilizer of copper and its alloys. From great brass medallions used in exterior decoration, the doors and railings of brass, the copper-leaf ceiling of the grand lounge, balustrades and trim of brass and bronze,


Secretary of the Copper and Brass Research Associalion

showing of motion pictures, will not be towards modernistic structures, in my opinion, with the exception of a few structures of this type in smaller towns, and this is made after a careful nationwide survey. The majority of new theatres in metropolitan cities will be housed on the first door of superior structures, such as omce buildings, hotels and other types of commercial buildings. In the small towns of say 25,000 and less, there will be a large number of theatres constructed as theatres only.

In the vernacular of the theatre, showmanship must be displayed in the construction and remodeling of theatres to make them attractive, if the operation of the theatre is to be successful. In other words, the theatre management must appeal to the comforts of his patrons through exquisite interior decoration, air conditioning in summer, and plenty of heat in winter, just as much as in booking first run or other screen entertainments which will please their patrons.

Non-ferrous metals will play an important part in the construction of new


theatres and in the renovation of present structures. In this connection, copper and its alloys-manis oldest and most useful metals-will play an important part just as they have in the theatrical fields through the flight of centuries.

While there is only one Radio City Music Hall in all the world, we might cite this as a striking example of the importance of theatre management, having as its slogan, "Comfort for its patrons and good attractions." This show place of the nation was constructed with metals that have proven their service and durability over the centuries. That is why there is more copper, brass, and bronze here than in any other theatre in all the world.

The beautiful medallions on the exterior of the Radio City Music Hall are enameled on a base of rust-proof brass. The entrances are of solid brass, because the metal work on the exterior of the structure is exposed to the elementssnow, sleet, rain, fog and the sun-awhich rusts ferrous metal.

When one enters the Music Hall, the railings and doors are brass. In the Grand Foyer, behold a fairyland, because all the doors, balustrades, hardware fixtures, and decorative trim are solid brass and bronze, which under the myriad of lights sparkle like the stars.

to wiring and electric equipment, no other theatre has more! With the return of copper, brass, and bronze to civilian utilization, it is expected they will assume greater roles in theatres. (Photographs through the courtesy of the Radio City Music Hall and the Copper and Brass Research Association are used here.

1945 Theatre Catalog, 4th Edition, Page 162