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1945 Theatre Catalog, 4th Edition, Page 178 (156)

1945 Theatre Catalog, 4th Edition
1945 Theatre Catalog
1945 Theatre Catalog, 4th Edition, Page 178
Page 178

1945 Theatre Catalog, 4th Edition, Page 178

THE DEEP BEAMS AND GRACEFUL COLUMNS that dominate the interior architecture (left) of the auditorium of the Bradford Avenue School, Placentia, California, are a series of five hollow concrete, rigidsframe bents, which form the structural frame of the building. Vigorous horizontal detail and strong concrete textures

Architectural concrete has the advantage of being both a structural and a decorative material. For example, columns and arches which support the roof of a great auditorium can be molded of concrete in any decorative shape or design. The most intricate carving can be duplicated many times by repeated use of original molds at a fraction of the cost of carving separate stone or timber members.

Maximum safety for audiences has al FOYER OF THE CIRCLE THEATRE, Detroit, Michigan, has walls (left) of lightweight It was designed by Bennett and Straight, Dearborn, Michigan. with Board and Yates, East Detroit, Michigan, the contractors. The interior of the Tower Theatre, Detroit, Michigan, shows (right) the use of

concrete masonry units, painted.




ways been a primary consideration in theatre construction. Nothing has yet been developed to provide more positive protection than concrete affords against fire, storm, or earthquake damage. And in addition the great strength and durability of concrete construction produces buildings which retain their tine appearance for many years with modest expense for maintenance; buildings which give low annual cost service.

Even before the war many eminent



characterize the main facade (right) of the building. The picture was taken before application of the Enish of portland cement paint. The building was designed by T. C. Kistner, with William T. Wright, structural engineer, and C. L. Wurster, general contractor. (Photograph furnished by the Portland Cement Association.)

architects and engineers had grasped the potentialities of concrete as an important material in theatre construction. George L. Rapp, widely known architect who has designed many theatres, made this comment on the completion of Balaban and Katzis Will Rogers Theatre in Chicago:

The bars have been let down for architects who have long wanted a free hand to design in concrete, and with contractors amassing wider experience in the use of the materials on large, complicated structures such as bridges, there is now no limit to its use.

concrete masonry units for acoustic and the charming decorative characteristics. Theatre was designed by Arthur K. Hyde. masonry units for interior walls takes advantage of the acoustic properties of the open texture of the face of the units. (Portland Cement Association photos.)

Use of such lightweight concrete

1945 Theatre Catalog, 4th Edition, Page 178