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1945 Theatre Catalog, 4th Edition, Page 198 (174)

1945 Theatre Catalog, 4th Edition
1945 Theatre Catalog
1945 Theatre Catalog, 4th Edition, Page 198
Page 198

1945 Theatre Catalog, 4th Edition, Page 198

Porcelain Enamel in Tomorrow's Theatre

Colors and Shapes in Enameled Sheet Metal Permanently Accentuate Architect's Design

In perhaps no other type of commercial building is permanent, colorful beauty as important to success as in theatres. And no other construction material provides these qualities to the same degree as does porcelain enamel. With this versatile material, the architect and designer creates in permanent form the expression of his art. Colors, designs, and shapes are employed as he wishes, to achieve his desired effects. Colors can be employed lavishly or with restraint, and in sweeping designs or plain effects. From the design standpoint, porcelain enamel gives all the freedom one could wish.


Manager Director. Porcelain Enamel Institute

Considering porcelain enamel as an investment, its use affords welcome economies in original cost and maintenance. Due to its wholly inorganic character, porcelain enamel resists the destructive effects of corrosive, smoky atmospheres, sunlight, rain, cold and heat. It is truly the lifetime finish that retains its original brilliance and beauty long after ordinary materials have become dull and dingy.

lN INTERIOR DECORATION, porcelain has its uses, too, for the theatre, as is indicated by this photograph of the Porcelain Enamel Institute, Inc. These panels were designed and executed by Edward Winter, artist of Cleveland. Besides obvious uses in lounges and rest roams, decorative porcelain enamel of this type might well find additional employment in cryrooms and nurseries, and other places where ease of cleaning is advantageous.


When it comes to producing a variety of colors, porcelain enamel has a practically infinite range. Furthermore, the matching of distinct and delicate shades in porcelain enamel is readily accomplished. This is a very vital consideration with those who want to establish a distinctive effect. If you do not use porcelain enamel, you are obliged to choose a color from a limited selection of stock shades.

But numerical superiority in the number of colors that you can produce in porcelain enamel is not the only color advantage it possesses. You are not restricted to large masses or areas of solid color, which sometimes may produce a visual monotony. With porcelain enamel you can work out multi-colored designs of any required degree of intricacy. Furthermore, this can be done at relatively low cost; Development and improvement of the new technique of porcelain enamel painting now permit of gorgeous color effects, including finely detailed pictorial

' work and murals heretofore impossible,

even in porcelain enamel. Here is a medium for artistic expression so new that its limits in the architectural field have not been touched.


Designs in the modern trend include many curves # frequently sweeping curves. In that, architectural designers are moving away from the extensive flat surfaces which were widely used in prewar days. This construction lacked those elements of design that make it possible to produce the distinctive variations that are especially needed in many types of structures. Commercial buildings, for example, were apt to be very much alike with the exception, possibly, of color and a few minor details. Now porcelain enamel offers the architect a material which can be made in all the different forms in which sheet metal can be fabricated. With all these pleasing shapes he can do things he needs to do to create distinction-and with it he combines the great strength that is the prime attribute of metal.

Then again, the strength and workability of the metal base permits greater design and structural flexibility. Your architect can study the elevation of the building and decide where the joint lines might best be placed to harmonize the lines of the structure. He is not forced to break up the surface into a large number of small sections. With porcelain enamel it is possible to make large sections, in some cases up to 8 or 10 feet long. In some instances, this is an important element in design consideration.

1945 Theatre Catalog, 4th Edition, Page 198