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1945 Theatre Catalog, 4th Edition, Page 199 (175)

1945 Theatre Catalog, 4th Edition
1945 Theatre Catalog
1945 Theatre Catalog, 4th Edition, Page 199
Page 199

1945 Theatre Catalog, 4th Edition, Page 199

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THE J. P. HARRIS THEATRE reveals another advantage of porcelain enamel as a front material. As is shown in this Porcelain Enamel Institute photograph, the contrast of the old and the new are striking.


In common with other structural materials porcelain enamel has its limitations which must be recognized in planning for its use, and to obtain the maximum of service from it.

Those manufacturers who have had the most experience with the development of architectural porcelain enamel know that the major problem involved in this work is not the task of turning out the required amount of porcelain enamel parts.

REPRESENTATIVE OF MANY THEATRE FRONTS created out of porcelain enamel are these two, photographs of which were provided by the Porcelain Enamel Institute. With the Berkley Theatre, porcelain enamel is used strictly as a facade material, with the back portions of the theatre structure of brick construction. With



PORCELAIN ENAMEL is set in place in panels, with the lines of contact more or less noticeable. While a perfect construction iob minimizes the effect, many designers are, as is shown here, so designing the paneling that the breaks form a natural part at the design. According to the Porcelain Enamel Institute, a cream-colored finish is accentuated wath a trim of black, making for a striking, and unifying, appearance to this block.

The great responsibility is in the engineering phases, such as proper dimensioning and detailing, careful erection and close supervision, to the end that the finished job will be acceptable to the buyer and architect, and a credit to the industry. In order to educate the porcelain enameler to these facts, and to protect and promote the interests of this part of our industry the manufacturers engaged in it are forming a separate Architectural Group, within the Porcelain Enamel Institute. It is an objec tive of this body to set up manufacturing and performance standards.

The greatest progress in the development of sales structures has been achieved in theatre design. A theatre symbolizes to most people the idea of relaxation, enjoyment, comfort and beauty. To promote this atmosphere theatre management has gone to long lengths to provide luxurious appointments in the way of lobbies, rest rooms, ornate interiors, etc. It is essential that this same atmosphere of luxury be re the Dearborn Theatre, a more expansive use is made of porcelain enamel, with practically all exterior portions of the theatre coming into the public's line of vision-being faced with this material. This theatre also indicates that, with the proper design, no space is too expansive to preclude possible use of porcelain.
1945 Theatre Catalog, 4th Edition, Page 199