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1945 Theatre Catalog, 4th Edition, Page 200 (176)

1945 Theatre Catalog, 4th Edition
1945 Theatre Catalog
1945 Theatre Catalog, 4th Edition, Page 200
Page 200


1945 Theatre Catalog, 4th Edition, Page 200

METHOD OF PLACING PORCELAIN ENAMEL is, because of the lightness of the material, rather easy-yet, of course, it must, as is shown in this Porcelain Enamel Institute picture, he set by men skilled in the work if the best results are to be obtained. When properly attached to the background structure, porcelain enamel will not flake of? or become loosened by the strains produced by wide ranges of temperature that may be encountered.

dected in some manner in an exterior that will create a similar impression. Ordinary building materials lack the elements necessary to provide such a front, that is why theatre architects are more and more turning toward porcelain en IMMUNITY YO FIRE is but one of the advantages of this material, according to

amel to give them the required latitude in design.

S UMMARY

Porcelain enamel offers the architect the following advantages:

Porcelain enamel is permanent. Regardless of the shade or color the architect may select, whether it be a delicate pastel or a deep opaque, in porcelain ene amel it is permanent. Porcelain enamel has an inherent resistance to the destructive agencies in the atmosphere. Even in the smoky and acid-ladened air of industrial centers porcelain enamel will retain its brilliancy and color.

The effectiveness of color as a sales potential can only be maintained if it is kept clean. Porcelain enamel eliminates costly maintenance. It can be kept clean constantly by means of the simple expedient of using a damp cloth, soap and water. Porcelain enamel structures after years of service remain fresh and new.

Porcelain enamel is light, qrckly erected, and positively attached to the background structure. Porcelain enamel will not flake off or become loosened by the strains produced by wide ranges of temperatures. A porcelain enamel cone struction is a safe construction.

Porcelain enamel is fireproof. There are many examples of porcelain enamel structures going through disastrous fires that have reduced the other components of the building construction to charred ashes yet the porcelain enamel surfaces were not affected by the same heat.

With all the advantages porcelain enamel offers to the designer, it is, nevertheless, economical in first cost. If its cost is compared with the number of years it will serve, it is by far the lowest cost veneer that is available.

were not affected by the heat. What dirt and smudge collected was easily re the Porcelain Enamel Institute. There are many examples of poreclain enamel movable. In this PEI picture, note well the fire damage to the structure at the

structures going through disastrous tires, which have reduced other components of the building construction to charred ashes, yet the porcelain enamel surfaces borcelain enamel front

right and the obvious

wrecking of the electric sign at the left-yet, the

the filling station retained its pristine gleam.



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1945 Theatre Catalog, 4th Edition, Page 200