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1945 Theatre Catalog, 4th Edition, Page 202 (178)

1945 Theatre Catalog, 4th Edition
1945 Theatre Catalog
1945 Theatre Catalog, 4th Edition, Page 202
Page 202


1945 Theatre Catalog, 4th Edition, Page 202

FIGURE 4.-This is a rear view of one window panel.

gered, with 6-inch centers. No fewer lamps than 9-inch centers staggered should ever be used.

Incandescent bulbs are far better than neon for lighting an attraction board or changeable letter portion of a marquee, since they give off all the true color rays, some of which are missing when using neon or fluorescent lighting. This factor is becoming increasingly important with the more extensive use of translucent colored plastic letters and colored photo transparencies. Furthermore, neon should be used only in mildclimate territories. In any event, only fluorescent or high intensity tubing should be selected. White fiuorescent tubing is by far the most satisfactory in all cases where this type of illumination is used.

The tubes should be spaced on no less than 7-inch centers, in locations with little light competition, and on closer centers where light competition increases. In extremely brilliant locations, the tubes should be on 3-inch centers.

MAINTENANCE

The demand for easier methods of maintenance of the changeable letter portion of signs has recently resulted in the development of a window-type marquee frame which allows openings of any height and length. Servicing this new frame is simple. The maintenance man raises any window to gain access to the

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All panels, except the top one, slide in narrow guide channels, placed at such an angle that each glass slides behind the one above. The glass may be removed by simply raising the panel above the top of the channels. (Wagner Sign Service photograph.)

inside of the sign. The window is held open by a small hook and both hands are free to work inside the sign. (Figures 2 and 3.)

All the panels, except the top one,.

slide in narrow guide channels, placed at such an angle that each glass slides behind the one above. (Figure 4.) The glass may be removed by simply raising the panel above the top of the channels. Short channels are provided at the top and bottom for the top panel so that by raising it above the bottom channel and bringing it down inside the glass it, too, may be removed. (Figure 5.) All parts of the sign, lamps, neon, and glass, may thus be serviced through'open windows and may be replaced easily without removing frames. A further advantage is that the window-type frame may be permanently and separately installed, with the glass put in place later. The frame need never be removed, and no shopwork is necessary in the event of glass breakage. All of these factors tend to reduee maintenance costs.

The type of frame construction permits greater billing space and the use of the larger-size letters and life-size photographic transparencies.

INSPECTION

All illuminated signs should be inspected daily. Burned out parts, tubes, and lamps should be replaced immediately. Glass, tubes, and bulbs should

FIGURE 5.-This is a rear View of the top panel. Note the short channels at the top and bottom. By simply raising this panel above the bottom channel and bringing it down inside the sign, the glass may be removed. Any size letters and transparencies may be used with this sign. (Wagner Sign Service photograph.)

be washed at least once a month, so as to reap the full benefit of all the power used.

PAINTING

Painted portions of signs should be repainted at least once a year, and the interior of the attraction board space should be washed or painted every six months, or oftener, depending upon the condition, since this interior must be kept white and highly reflective to obtain the full value of reilected light. Light meter readings show that a 15-watt lamp in front of a clean white background will deliver 50 per cent more light than a 25-watt lamp against a dirty interior background.

UTILIZATION

To avoid the monotony which results from the use of changeable letters of one size, marquee copy should be laid out to take full advantage of the various sizes of letters now available. The tasteful use of color and illustrations, afforded by the use of plastic letters and photo transparencies also add to the effectiveness of any display. Anyone with the money can buy advertising space. It is the use to which it is put that counts. Do not let just anyone lay out the billing copy: Delegate the job to one man, and be sure he is the best man available.

THEATRE CATALOG-1945

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1945 Theatre Catalog, 4th Edition, Page 202