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1945 Theatre Catalog, 4th Edition, Page 204 (180)

1945 Theatre Catalog, 4th Edition
1945 Theatre Catalog
1945 Theatre Catalog, 4th Edition, Page 204
Page 204


1945 Theatre Catalog, 4th Edition, Page 204

KAYWOOD THEATRE, Mount Ranier, Maryland, shows the influence of nearby Washington, D. C., where ordinance prohibits marquee billing. The ploinness of the facade, together with the brick construction alse reflects the Capital influence. The absence of an outside box office adds a further unusual detail to the theatre.

HUNTRIDGE THEATRE, Las Vegas, Nevada, uses light to great advantage by em> phasizing merely the theatre's name and a simple billing of the current show. Note particularly the suggestion of building created by the dimmer base light. ing of upper portions of the building. Light-lining of the box omce is good.

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STUART THEATRE, lincoln, Nebraska, presents a striking appearance at night, with its three rows of changeable letters surmounted, pylon-like, by the upright theatre-name Sign. The board carrying the star name, at right angles to the marquee-front board, has many possibilities in exploiting the attractions.

WILL ROGERS THEATRE, Chicago, Illinois, while still holding to some incandescent lamps work, has changed its signwork, to add a modern touch that is still no more upto-date, than the structural concrete used in its construction. Light, as well as the decorated sidewalk, enhances the name and reputation of Will Rogers,

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THEATRE CATALOG-1945
1945 Theatre Catalog, 4th Edition, Page 204