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1945 Theatre Catalog, 4th Edition, Page 205 (181)

1945 Theatre Catalog, 4th Edition
1945 Theatre Catalog
1945 Theatre Catalog, 4th Edition, Page 205
Page 205

Drive-ins Mentioned

Arlington Drive-In, Arlington, TX

1945 Theatre Catalog, 4th Edition, Page 205

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VALLEY DRIVE-IN THEATRE at night is even more interesting than by day, with

VALLEY DRIVE-IN THEATRE, Harlingen, Texas, possesses a striking screen house I I . . . . . . . the street Slde of the screen-house tower decorated and Illumlnotecl to give the

by day or night. The mighty Silhouette of a cocoanut palm, odds on Interesting I I I I I I I I I I A . . tmpTeSSIOn of a great constellation rlsmg 0 er the pyramldal mountains. Lightlng

touch by daylight, and puts to good use an otherwuse expansrve mass at I I I I I I, I I IS doubly effective because there Is no detracting from the imarquee billing,

unrelieved blankness. As night falls, and the lights go on, the interest mounts.

ARLINGTON THEATRE, Arlington Heights, Illinois, reveals an unusual treatment of a marquee adapted to appeal from but one maior direction. From the shape of the marquee, no less than the position of the circular display frame, the theatre is well adapted to its site. Note too, the architectural simplicity,

ROYAL THEATRE, Miami, Florida, with virtually a sidewalk lounge, takes advantage of the mild climate. The very plainness of the architectural plan accentuates the signwork, an interesting point in which is the listing of the price scale for the benefit of non-residents who might be interested in seeing the show.

MIDTOWN THEATRE, Dam", Michigan, shows a relayively main from, Whh the AUBURN THEATRE, Rockford, Illinois, besides possessing plenty of signwork and program-board space, accentuates the positive of its position with the corner

triangular marquee the dominant feature. A touch of the "old" still obtains I of structural glass block. Here, indeed, is emphasized what can be done wnth

in the use of the incandescent lamps rimming the program boards and lining . ' . . me way to ,he box omce. Glass block between ,he advertising frames helps- plain brick, when decoratlvely augmented by gloss and other modern materials.




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1945 Theatre Catalog, 4th Edition, Page 205