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1945 Theatre Catalog, 4th Edition, Page 211 (187)

1945 Theatre Catalog, 4th Edition
1945 Theatre Catalog
1945 Theatre Catalog, 4th Edition, Page 211
Page 211

1945 Theatre Catalog, 4th Edition, Page 211

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THE FOYER OF THE TOWER THEATRE, Marysville, California, is floored with the Armstrong Cork Company's

asphalt tile. The field of the floor is composed of 9x9-inch blocks of Spanish red. The feature strip is of white,

with the letter T in regal blue, on a white background. While used in many theatres (especially the smaller ones), asphalt tile presents some maintenance problems, which, however, are minimized by following instructions.


Technicall: speaking, linoleum and rubber tile definitely are not classified as hard surface floors, but in their relation to carpets, mattings, etc., they would probably be so regarded. For that reason we will include them.

Made principally of ground cork and linseed oil, pressed under heat, linoleum provides one of the most satisfactory floor coverings and if properly maintained will give long service.

However, if linoleum is abused its life will be short. In fact, linoleum is probably more susceptible to abuse than any other type of floor covering. Alkali is the natural enemy of linoleum and should never be used in cleaning processes. This includes nearly all washing powders and strong soaps. To a certain extent, alkalies make "soapii of a linoleum. If cleaners must be used, confine them to neutral soaps. There are neutral soap door cleaners made of linseed oil and these are best adapted for the purpose. Clear water does not injure linoleum unless so much of it is used that it seeps under the edges. Then it causes the burlap backing to decay and the linoleum itself, to disintegrate.

Linoleum manufacturers tell us that linoleums are seldom worn out. They are washed out. Therefore, clean them with a minimum of water.

Although there are varnishes recommended for treating linoleum we know of none we would recommend, unless the covering is so badly worn the varnish is needed to extend its life a little while longereas long as the varnish itself lasts. Varnish cannot be successfully removed from linoleum because it is much of the same type of material and anything that will dissolve varnish will also dissolve the linseed binder in the lin 1945-THEATRE


oleum. As most linoleum manufacturers will tell you, iioor wax is the ideal material for maintaining linoleum, either the self-polishing or the buffing type, but if the former is used it should not contain excess alkali.


Previous to the war, the use of rubber tile was spreading rapidly, but like most

other rubber products its production has been practically suspended. Undoubtedly when raw material is suiiiciently available rubber tile will again enjoy an increasing popularity.

Rubber tile is made of rubber, pigment and fillers, the latter varying with the brands of manufacture. When well made, it has a fine hard plate finish and gives a most attractive floor. Being very resilient, it is nearly sound proof, provides foot comfort in walking or standing and is easily maintained. However, it is almost as sensitive to abuse as linoleum. While- alkalies do not necessarily injure it (though they sometimes attack the pigment and fillers in some brands) it is not advisable to use them excessively. Mild alkaline cleaners are about the only cleaning materials approved by the Rubber Manufacturers, Association but, as in the case of linoleum, too much water must not be used, lest it seep down between the tiles and loosen them from the floor. Soap should never be used on rubber. In fact, nothing made of oils or fats.

Solvent type waxes (the kind you have to buff) are injurious to rubber tile, but the water waxes are harmless and, if they are good, afford the best material for maintenance.

Here again, wax is recommended and for safety sake it can be diluted and polished.

Wax, you will see, is our preference in most cases because wax is a tinatural" for iioors. Not merely does it give the floor a richness obtainable from no other medium, but being pliable it is itselfhealing" and its slight lubricating properties give the best protection to the floor. Added to these virtues is the tendency of wax to shed water, stains, soil, etc., as no other substance will do. Wax is naturels own protective coating for most of its vegetation.

MARBLE AND RUBBER FLOORING combine to make a pleasing appearance in lobby of the Rialto Theatre, Louisville. The permanent floor is marble, with the runners of rubber, and can be easily maintained in their

original conditions. It is both the marble and rub er of the

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ossible, by merely changing the brush used to utilize the carpet-cleaning machine on obby, thus lowering expense. (Continental Car-Na-Var Corporation photo.)


1945 Theatre Catalog, 4th Edition, Page 211