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1945 Theatre Catalog, 4th Edition, Page 212 (188)

1945 Theatre Catalog, 4th Edition
1945 Theatre Catalog
1945 Theatre Catalog, 4th Edition, Page 212
Page 212


1945 Theatre Catalog, 4th Edition, Page 212

No Other Way to Obtain So Many Big Features!

"THIRD DIMENSION" LETTERS in 4" - 6" - 8" - lO" - 12" - 16" g 24" sizes. for interchangeable use of all sizes. from 8" to 24".

"REMOVA-PANEL" EQUIPMENT-time-tried, exclusive-moneysaving. Never necessary to remove any frame for maintenanCe.

REGULAR TYPE FRAMES where every other unit is made removable for maintenance.

MULTI-DECKER FRAMES FOR INTERCHANGEABLE USE OF B" IO" - 12" - IS" - 24" "THIRD DIMENSION" LETTERS.

LOCKED-IN-LINE FRAMES Stainless Steel-strong, rigid, skyscraper-like constructionelight-tight ioints.

GLASS-IN-FRAME CONSTRUCTION-we furnish the glass and glaze frames complete beiore shipment.

FRAMES SET DIRECTLY IN GROOVES OF SIGN-no changes required-no clips to scratch the surface.

POPULAR 10" -16" - 24" COMBINATIONeletters line up perfectly -use larger letters as Capitals or ior STARS and TITLES. TOUGH, BAKED FINISH-for long, satisfactory service. ATTRACTIVE COLORShstandard finish. black lace and silver bevels. Red. blue, green, amber or other colors furnished. 7/3" WIDE GROOVE CONSTRUCTION-recommended, but we also furnish irames to iit existing grooves as narrow as 1/4" wide. CURVED MARQUEE OR MITRED FRAMES-furnished. WONDERFUL FOR REPLACING OLD STYLE LETTERS. We iurnish frames to fit any existing grooves. down to 1/4" wide. APPROVED BY UNDERWRITERS' LABORATORIES. INC-tor high openings and any length whatever. LETTERS GUARANTEED-tor everyone you break we give you a new one FREE.

WRITE FOR COMPLETE INFORMATION-No obligation.



Below, College Theatre, Brookings, S. D., an example of modem small theatre design with Adler "Third Dimension" Letters and Glassin-Frame Units in sign.



signs of any shape or size.

View from inside of lobby toward street, of RKO Palace Theatre, New York, showing use of Adler 8" Letters announcing coming features.

Tn furi/i/ufr inquiry in [In allow, [115mm mull/nu I/Ji: ralumr and [mgr number.

Above, Valley Drive-In Theatre, Harlingen, Texas, with

' modern Adler Changeable Program Display. Adler equipment is perfectly adapted for Drive-In Theatres, to































All-curved marquee of the Lindavista Theatre in Mexico Cit showing modem Adler "Third Dimension" Letters an Curved Frame and Glass Equipment.

THEATRE

CATALOG-1945
1945 Theatre Catalog, 4th Edition, Page 212