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1945 Theatre Catalog, 4th Edition, Page 245 (221)

1945 Theatre Catalog, 4th Edition
1945 Theatre Catalog
1945 Theatre Catalog, 4th Edition, Page 245
Page 245

1945 Theatre Catalog, 4th Edition, Page 245

Theatre Carpets, 1946: An Industry Report

Committees of Manufacturers' Institute Tell What Is in Store in New Carpeting

Although during recent years nearly 80 per cent of the carpet industry has been devoted to the War effort, its technicians and stylists have been continually studying theatre problems in relation to carpet fabric. Now that the industry is once more able to produce carpets, it will have the benefit of the latest research and will redect the latest modern trends. Production is already under way. '

This article will attempt to give some idea of what may be expected in the new products. '

Roughly, the problems of carpet fabric for theatres fall under the following headings: Color and design, acoustical properties, safety, and durability. The ' research departments of the various companies have given a great deal of attention to improvement along all of these lines.


Considering color and design, a large range of carpet fabric in both traditional and modern styles may be expected. While most door-covering stylists agree that there is a trend to the modern, this does not mean that the traditional styles will be neglected nor does it mean that the new modern will be like that of ten years ago. Instead of being achieved by sharp lines and angles, the new modern will be the result of texture effect which is created through weave and the use of shaded color tones.

Design will also play its part in emphasizing texture effect. The new modern carpet will be something less spectacular than the old modern, and much softer and more homelike in feeling.

In general, the range of colors availe able will be greater than ever before. Carpet stylists have considered color in relation to theatre lighting. Color and design will be planned with the idea of greater visibility.

In the selection of both the color and design in carpets, the theatre executive must remember that the theatre is a unit, Color is dependent on the number of foot candles of lighting. Design is dependent on the feeling and design of the theatre itself. All must blend together to form a complete whole.

Fluorescent Effects

The newest and most startling feature to come out of the carpet industry, involving color, design, and light, working as a unit to give an amazing effect, is carpets which fluoresce under black light. These fiuorescent carpets are not only a source of beauty and color in a darkened house, but they also have great possibili ties as a safety device and as traffic di-'


Carpets are made fluorescent through the use of dyes having pigments with



Instilme of Carpet Manufacturers of America, Inc.

the power to glow under ultraviolet radiation, often called black light. Although they are not sunfast, fiuorescent carpets may be treated and cleaned exactly like ordinary carpets. Their color and design appear quite different under daylight and black ligthhe intensity of the fiuorescence being largely dependent on the colors used and the power of the black light itself.

Lamps of two types may be used for black lighting theatre aisles. The first

is a 250-watt, filament-type, black light, which will give good results when installed in the ceiling, providing the height of the ceiling is between 8 and 15 feet.

For the greater heights, this installation is not recommended. Instead, it is better to use the 4-watt, fiuorescent-type black light, which may be installed in the aisle seat at every row or every other row. While this second type does not require a transformer, and is, therefore, cheaper per unit price, the total installation is more expensive because of the larger number of lamps needed. A 4watt lamp gives only localized light

FLUORESCENT CARPETS is another development which is headed for greater use in the future. Involving color, design, and light-all working together as o unit-these carpets, fluorescing under the influence of black light,

have possibilities as safety devices and traffic directives.

Seen in this photograph is an aisle installation in

the Legion Theatre, Maytield, Kentucky. This one was manufactured by Alexander Smith 8: Sons Carpet Company.
1945 Theatre Catalog, 4th Edition, Page 245