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1945 Theatre Catalog, 4th Edition, Page 246 (222)

1945 Theatre Catalog, 4th Edition
1945 Theatre Catalog
1945 Theatre Catalog, 4th Edition, Page 246
Page 246

1945 Theatre Catalog, 4th Edition, Page 246

which falls off very rapidly, so that, to give adequate lighting, lamps must be closely spaced. One electrical company quotes $20 a unit for the ZED-watt lamp, complete with transformer, while the price of the 4-watt lamp is $10. Neither of these figures includes wiring costs.


As far as acoustics are concerned, of course, all carpet fabric has the property of deadening foot travel and of improve ing the acoustics of the whole auditorium. Frequently, the use of carpets in the aisles and the standee area will solve sound problems which often plague theatre executives. Although the bulk of the industry research has been devoted to color, design, safety and durability, whenever it is possible to improve the acoustical properties of carpet fabric,

such improvements will be made.


Safety of carpeting is directly dependent on lighting and methods of installation. Considerable research has been done on the installation of stairway carpeting. One of the chief problems has been the play between the carpet fabric and the felt underlay, caused by the rapid wearing down of the underlay itself. Such play makes tripping easy. To reduce play, the use of sponge rubber as an underlay on the tread and the nose of the stairs has been recommended. More will be said on this subject in the section on durability.


Carpet-wearing qualities are just as important to the theatre executive as

BROADLOOM CARPETS of solid colors, but cut and fabricated to special designs, have a field of usefulness in the theatre, as is shown in this photograph of the foyer of the Webster Theatre, Hartford, Connecticut, for which the Bigelow-Sonford Carpet Company, lnc., provided the material for a Bigelow Lokweave broadloom installation. Where the walls are without too much embellishment broadloom carpeting should be considered.

style appeal. No longer are weaves a measure of quality. Instead, density of pile is the barometer of durability. Tests show that carpet fabric having twice the compactness or density of wool to the cubic inch of pile will wear four times as long.

A STYLIZED CONVENTIONAL PATTERN, this type blends the decor of the past with the mode of the present, together with the addition of clear color. Thus can much be added to the decoration of areas where light and gaiety are needed. This particular carpet pattern was designed by Howard Eberwein, director of design and color for the Lees-Cochrane Company, Inc. Future developments will make such patterns more generally useful.


Naturally, carpet wearability also in .creases in relation to the height of the

pile. Plastic or synthetic backing of carpets increases their resilience. Up to a certain point, increased resilience means increased wear.

Round wire or looped pile carpets will probably be a style trend largely because they offer durability, having greater abrasive wear resistance. In general, the appearance of roughness and ruggedness in carpet fabric is an indication of longwearing possibilities. Hard-type pile is durable, but the soft type, while more luxurious, is less durable. Tests have shOWn that stair carpets laid over sponge rubber on the tread and the nose, wear longer than the same fabric with a felt underlay.


The factors outlined above are the most important considerations in the selection of theatre carpeting. Briefly, we have tried to highlight a few of the current trends.

Perhaps these brief statements from some of the people outstanding in the field will serve to emphasize what we have been trying to say.

William Brown, stylist for Alexander Smith and Sons and C. H. Masland and Sons, describes the current trend in theatres and multiple enterprise projects as modern architecture and simple decoration.

The amusement projects known as multiple enterprise, now in operation and being planned are spacious modern buildings which convince us that this undoubtedly is the direction in which the amusement industries are going. We are preparing merchandise Specifically designed to suit the requirements of the new theatre and multiple enterprise projects and are also giving consideration to requirements of the renovated traditional theatres.

1945 Theatre Catalog, 4th Edition, Page 246