> > > >

1945 Theatre Catalog, 4th Edition, Page 25 (3)

1945 Theatre Catalog, 4th Edition
1945 Theatre Catalog
1945 Theatre Catalog, 4th Edition, Page 25
Page 25

1945 Theatre Catalog, 4th Edition, Page 25

ties, it is not necessary to have a loud, iiashy sign, as though you were attracting patrons off the streets of Broadway. It is much more desirable and proper to have a sign and displays that are ade: quate to announce to the public the attractions that are being offered but not, to use a slang phrase, "to hit them over the head with it" not to be too conspicuous, but to be lively and interesting.


The entrance must be inviting, and the placement of the box oiiice accessible, but not necessarily immediately on the property line, as is required in downtown locations. The patrons have generally made up their minds before attending the picture, so it is not necessary to "drag them in off the streets."

Retiring Rooms

The matter of retiring rooms is most important. The average modest home has modest sanitary conveniences. Our

A TYPlCAL EXAMPLE of a theatre designed to meet the character and personality of the community is the Playhouse, Ridgetield, Connecticut. For years the townsfolk had desired a modern motiompicture theatre, but it was not until Irwin Wheeler, of Casey and Wheeler, commissioned the firm of John and Drew



community theatre must have the very bestasparkling, tile-lined toilet rooms and chromium-plated, multi-colored fittings-tasteful ladiesi powder roomspractical menis smoking rooms.


The auditorium, of course, must be friendly and warm, and although the greater part of the time the theatre is used for straight pictures it is desirable to have a sufficiently large platform in front of the screen so that the auditorium can then be used for presenting high school bands and small acts, that do not require flying of scenery, or as a meeting place for the political problems of the community. Lighting must be so arranged that house lights may be brought up for such occasions.

Parking Space

Of course, parking spaces are of vital importance and are practically a necessity in the community theatre planning.


I wish to emphasize once again that it is my conviction that the people of the community dictate the design of the community theatre. If the people are conservative, the design of the structure and the accoutrements should follow this in detail. If the people are of the character which requires color, gaiety, and appeal. then give them brilliant and liashy theatres. The word itshowmanship" has been much abused in theatre design and management. Showmanship is not necessarily blatant and horn-tooting-it may be subtle and in quiet taste and still be great Showmanship. It is imp0ssible for an architect to sit in his oiiice and design a theatre for a particular community without having first-hand knowledge of the people this theatre is to serve. A properly managed theatre is the focal point of the life of the community and can fail miserably if it is contrary in character to that of its patrons. Let us have more custom designed theatres. Let us study our people rather than follow the wild, modern designs of the theorists.

Eberson to draw plans for the Playhouse that the desire became realized. The Messrs. Eberson stuck fast to a true colonial design, and, in adapting the theatre to the community, the owners have reaped great benefit. The various points to be considered in such an adapting process are set forth in this article.
1945 Theatre Catalog, 4th Edition, Page 25