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1945 Theatre Catalog, 4th Edition, Page 30 (8)

1945 Theatre Catalog, 4th Edition
1945 Theatre Catalog
1945 Theatre Catalog, 4th Edition, Page 30
Page 30

1945 Theatre Catalog, 4th Edition, Page 30

Fundamentals of the Economics of Building

Six Basic Principles of Good Engineering Ancl Need for Expert Advice Are Set Forth

The first thought in planning a theati'e%1*, for that matter, any projectemust be in terms of ultimate value, either in terms of dollars and. cents of the invested capital or in terms of the projects intrinsic worth to the community or purpose.

In order properly to carry through a finished project, one must start from the very beginning and formulate and synchronize each and every detail so that, when. the structure is completed, all its parts will function in such a way as to produce a maximum of efficiency at a minimum cost.

Inasmuch as we are already concerned with theatres, let us assume, first, the Almighty Dollar be kept in mind as the standard of measurement by which final results may be judged. Before beginning our consideration, one thing should be clearly understood: that of the trio comprising size, cost, and quality, only two can be achieved.

To analyze this statement, it can be assumed, as is always the case, in order that a project be a financial

good engineering:

success a certain gxed sum 1 A thorough understanding of all the intricate details en, tering into the product to be manufactured (entertainment) should be mastered before starting.

most be set up as a final cost for the building, as well as for land, equipment,

and other requirements. To 2 The engineers relation to his client should be strictly con THE SIX "COMMANDMENTS"

The following is a guide to the six cardinal principles of

information in the form of statistical reports, layouts, specifications, details, and cost data for final approval, before any attempt is made to proceed with actualities. The cost of such advice is, in the long run, the cheapest item of expense in the entire proposition. Usually in large undertakings, every kind of engineering is required, such as the civil engineer, who reports on proposed construction, acquisition of land, utilities, and work of similar nature; the mechanical engineer, who reports on steam, gas, power, and equipment; and the electrical engineer, who considers power transmission systems and other things. All of their reports are submitted to the chief consulting engineer who, in turn, correlates the information into one t final report which is ready for the one who has the final authority to pass on the project for approval.

E very organization is continuously in v e 5 tin g money in the anticipation of an appropriate return. Engineers are employed to help solve these problems of investment and return, alway endeavoring to answer the question, HWill it pay?"

There are far too many examples of poor judgment

keep within this cost, one must either sacrifice quality or size of building. ,In other words, if a certain area, or size, of building is required, it must be constructed to keep within the fixed price, even if lacking in quality; or, if quality is most desired, then size must be reduced to keep within the price. From this, it will be readily seen that the proper planning must begin with the projects inception. Too often haphazard planning, or planning in reverse, is a major cause of failure. Before going further, suppose we assume a hypothetical case. You wish to operate a theatre at a profit.

fidential and purely professional at all times.

3 The preparation of plans, drawings, details, and specifi cations should be complete in every detail in order that, when the theatre is finished, it will be a. complete one of its kind.

4 The receiving of bids and awarding of contracts should be in strictest confidence, without prejudice or favor, all subject to the owners approval.

5 The supervision, issuing of estimates, and inspection should be honestly performed with no thought of favor itism, either to the contractor or owner but strictly in accord- .

ance with the plans and specifications upon which the bids were made.

Finally, all accounts pertaining to the various contracts

should be accurately maintained, and a complete recapitulation should be furnished to the owner at the final completion, together with copies of all daily work progress sheets, and so forth. *

exercised by business men

and organizations in as--'

suming that they are fully capable of deciding economic and other problems. These assumptions are based on the idea that they have had a great deal of experience in business. All of which may be true. However, they miss the point that an engineering specialist, who has devoted years of effort in preparing an organization for the express purpose of making extensive research, collecting and preparing data, correlating statistics, and analyzing all the technical features of any problem entrusted to it, is much more

To do so you must acquire, either by ownership or lease, the necessary land, you must purchase the required equipment, you must lease or

construct a theatre building, you must provide for working

capital, and you must arrange for the itraw mater als." Eventually, to do this, you must have complete knowledge of all details entering into the entire proposition before being able to decide upon any final course of action.

A proper procedure is first to consider the proposition in all its details, always keeping in mind that a maximum rate of return must finally be the goal if continued success is to be achieved.

No greater contribution to better planning can be obtained than expert advice. Such expert advice must include the urn biased opinions of qualified persons. At the very beginning, if the one whose duty it will be to carry through the entire proposition is not a thoroughly competent engineer able to hanule every phase of the project, his first duty should be to employ the services of a consulting engineer, or engineering organization capable of supplying all technical, as well as financial,

qualified to render expert service. Such a report has more definitely valuable information for investors and bankers who may be appl'oaChed The necessity of using the services of a competent engineer cannot be over-stressed. Also of great assistance all along the line is legal advice. Although legal counsel does not claim' to comprehend all of the engineering requirements, it certainly should have a prominent part in the proper guidance of any project, and should be active in guiding the development from the very beginning. Experience has taught the fallacy of inexperienced persons endeavoring to handle construction.

The engineer should be given complete charge without inter- ference from other sources. Any competent engineer will gladly cooperate to the utmost in order to produce the best results, but cannot if he is not given a free hand in making final decisions. Just as good reports infiuence proper decisions of procedure, so does the value of good engineering influence the planning of construction and the final successful operation of the projects. Therefore, the money spent for good engineering services becomes another of the cheapest investments.

1945 Theatre Catalog, 4th Edition, Page 30