Drive-Ins.com
> > > >

1945 Theatre Catalog, 4th Edition, Page 387 (363)

1945 Theatre Catalog, 4th Edition
1945 Theatre Catalog
1945 Theatre Catalog, 4th Edition, Page 387
Page 387


1945 Theatre Catalog, 4th Edition, Page 387

The Standard of the Studios...

in your theatre



First time we heard it, we knew we had scored a superb triumph in electronics. Here is the loudspeaker that sounds

like 1956 - that brings the studiosi standards of sound repro





duction to your theatre. And why not? It is the very same



quality speaker that Altec Lansing developed for the major motion picture studios in Hollywood . . . the speaker through which they judge their own productions.



No showman who has heard THE VOICE OF THE THEATRE ever asked: E15 it worth the change from my old equipment?) Men with vision know that newly devised recording techniques will demand wider

ran e and reater authenticit in re reduction and will make THE VOICE OF THE THEATRE a Emustll in g 8 Y ,

every house.

Patrons will be looking for this sign on your boxoflice

window. It identifies those houses which have installed

THE VOICE OF THE THEATRE.

For further information see your local theatre supply dealer, sound system manufacturer or Altec representative. If you are purchasing a new sound system, it will not be completely modern unless it is equipped with

THE VOICE OF THE THEATRE.

This theatre is equipped with

MVOICET

OF THE W THEATRE



Greater Listening Pleasure for your Patrons

SOUND EFFECT REALISM



From the subtlest whisper to thunderous climactic effects, sound reaches your audience in all its bloodtingling realism, just as it was recorded in H ollywoodr No frequencies, high or low, are lost on the sound track.



COMFORTABLE LISTENING





Even distribution of sound eliminates "poor seats" and assures every patron easy, camfortable listening-free of strain and irritation. When they leave your theatre they are rested, relaxed and satisfied.

1945-THEATRE CATALOG





GREATER EFFICIENCY

The reproducing eficiency of your sound system is greatly increased with ea;actly the same power you are now using. Your VOICE OF THE THEATRE, with, wide dynamic range, delivers true quality and naturalness of all music, dialogue and sound efects.

A TRUE BASS REPRODUCTION

THE VOICE OF THE THEATRE overcomes the barriers of reproducing bass. Now sound effects, voices and musical instruments in the lower frequencies can be reproduced in full color and true character.

To foul/lulu Inquiry in (be above, [Ilnur mi'ntiou l/Jix volume llnll [mgr number.



LIVING PRESENCE



THE VOICE OF THE THEATRE brings authentic reproductions of the human voice to your theatre . . . makes screen images living, breathing characters and reproduces tones through the full range of all musical instruments.





./ ;LANSING CORPORATION

/



HOLLYWOOD, CALIFORNIA - 250 WEST 57th ST., NEW YORK, NY. - IN CANADA: NORTHERN ELECTRIC CO.
1945 Theatre Catalog, 4th Edition, Page 387