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1945 Theatre Catalog, 4th Edition, Page 43 (21)

1945 Theatre Catalog, 4th Edition
1945 Theatre Catalog
1945 Theatre Catalog, 4th Edition, Page 43
Page 43


1945 Theatre Catalog, 4th Edition, Page 43

p Considered as an investment project, the seven large stores will, no doubt, bring in monthly rentals whichrwill approach the cost of the upkeep of the entire building; with the added feature that central plant heating, air conditioning, and maintenance can be shared at a low unit cost.

Of fire-proof construction throughout, the walls will be of reinforced concrete, with steel roof trusses. Complete with air conditioning, the estimated cost will be $160,000.

As the magnet which draws the business to the area of the stores, the theatre front, with its lighted pylon thrusting high into the sky, has been given the most prominent corner location; but in doing so,\ a diflicult foyer design problem is encountered. How Alexander A. and A. Mackenzie Cantin solved this problem with a spacious L-shaped foyer can best be noted in the floor plans. Dominating the foyer in the most advantageous location is the spacious

candy bar that virtually adds an eighth store to the revenue-producing qualities of the-business block.

Attention should also be drawn to the planned letter room, to the left of the foyer, in, which the changeable sign letters for the spacious marquee will be stored; but which also will permit direct entrance to the marquee roof for the changing of signs without the use of ladders or other equipment usually mounted from the pavement level.

The height of the auditorium box has been used to give bigness and grandeur to the building by carrying into it the fluted design of the facade.

An island box oflice situated in the middle of the open corner and well out on the building line will present an inviting ticket source to- every passerby on the busy intersection. . i

The future operating history, of this cold-blooded' business project should -be an interesting one to follow.

THE MANNER IN WHICH A STADIUM CAN TELESCOPE BACK OVER LOUNGE ROOMS, FOYER, AND EVEN PARTS OF STORE CAN BEST BE ILLUSTRATED BY NOTING THE LINE OF THE FRONT WALL ON THIS PLAN.

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FOYEK

LETTERS
1945 Theatre Catalog, 4th Edition, Page 43