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1945 Theatre Catalog, 4th Edition, Page 448 (422)

1945 Theatre Catalog, 4th Edition
1945 Theatre Catalog
1945 Theatre Catalog, 4th Edition, Page 448
Page 448

1945 Theatre Catalog, 4th Edition, Page 448

delegating specialized jobs to those most capable of executing them.

It would be almost ridiculous to mention the matter of cost in a consideration of equipment service. Striking a fairly general figure, the estimate on the cost of such service runs to approximately $.0073 per seat, per week. This cost is an infinitesimal part of the total weekly overhead.

Certainly, other factors are more worthy of consideration. First and foremost, the experience of the organization. Secondly, the staff, and thirdly, the policies, stated and observed.

Obviously, there are many ways to service theatre equipment. An organization may offer a minimum of service, merely performing the routine check-up and emergency services. Or it may go to the extreme of making recommendations, tailoring its service to individual needs, preparing the exhibitor for advances in the field of sound reproduction, particularly. Naturally, the foresighted exhibitor seeks the most complete service for his money.

But there are not many organizations that are equipped to deliver the type of guidance-service described here. Only an organization that operates on a nationwide basis can bring to every exhibitor the accumulated experience gained from servicing thousands of houses. With such an organization servicing his equipment, it would not be the thinking or opinion of one man that determined the most efficient procedure in tending delicate equipment, but a combination of two important elements: The scientific findings of a research laboratory and the practical findings of the staff of engineers who service the many theatres on its roster.

Aside from the technical and experimental background of the organization, the exhibitor is wise to consider its policies. Are they impartial? Are they interested in obtaining the best possible results from his equipment regardless of the manufacture, and not only interested but capable of doing so?

It is encouraging to note that more and more exhibitors have come to rec THE SOUND APPARATUS is a highly specialized system, employing delicate electrical circuits, all of which require many accurate adiustmenis properly to reproduce the sound as it is recorded on the film. With such adiustments normally made at the time of installation, the equipment nevertheless requires regular attention to assure that adiustments are accurately maintained. The electronic parts are also subiect to deterioration. (RCA photograph.)


ognize their responsibility in picture reproduction. Realizing that the producer can only put fine quality on the sound track, he assumes responsibility of reproducing, for his patrons, all the artistry recorded. But aside from the altruistic outlook, there are considerable dollar-and-cents values in the proper servicing and maintenance of theatre equipment. As long as the exhibitors of the nation accept the challenge thrown to them, and continue to uphold the quality of motion picture entertainment, the public will spend its money at the boxofliceewillingly and to their constant satisfaction.

A continuous training program is carried on among the field personnel of such a company to keep them currently informed as advances in the electronic arts are applied to theatre sound equipment. This training is under the supervision of the company's district managers, field supporters, and specialists in the various applications. New service methods are constantly being developed, and, as these are proven in actual field operation, the information is passed on to all of the company,s service engineers. Out of the rapid advances made during war-time have come important, new techniques which are now being applied practically in the theatres.

Many service-company engineers were engaged in servicing radar and other advanced equipment for the armed forces during the war, and have kept abreast of television development. These men, as well as others trained at home, will be ready and qualified to handle the installation and service of theatre television equipment when it becomes available.

In addition, new test equipment develoned as a result of urgent war needs is in the process of manufacture and will shortly be available to field personnel. All this adds up to more precise service methods and means that exhibitors will get greater value than ever for each service dollar spent.

No individual or local service engineer can hope to perform the specialized job Which an organization, national in scope, can offer to exhibitors. Theatre owners have agreed, as evidenced by the thousands who have service agreements in effect. that a service company, with a highly trained field force and the resources of a national organization, is the best protection for their theatre investment.


For complete sanitary service in theatres, someone must be assigned to keep washrooms clean at all times. A porter in menls toilet rooms and a maid in womens is an ideal set-up. These people should be added to the theatre payroll, and must not expect to earn money by tips from patrons. They should see that toilet rooms are cleaned regularly and kept clean.

Another timust" is a small room or enclosure containing a service sink supplied with hot and cold water. The sink should be of ample sizeeat least 24x20 inches. This room should be provided with conveniences for hanging mops,

1945 Theatre Catalog, 4th Edition, Page 448