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1945 Theatre Catalog, 4th Edition, Page 476 (450)

1945 Theatre Catalog, 4th Edition
1945 Theatre Catalog
1945 Theatre Catalog, 4th Edition, Page 476
Page 476

1945 Theatre Catalog, 4th Edition, Page 476

AT THE START of each new season, all reviews should be removed from the Service Kit, and permanently bound in the Fingerelip File (below). The File then becomes the exhibitor's own permanent record of all pictures. Thus, the record becomes increasingly valuable, as he may pick up, from time to time, the better pictures of yesteryear which are not part of a company's regular releases and, of course, would not be in the current review section.

THE PRODUCTION NUMBER LISTING, with national release dates, is also regularly carried (above) in the review section, for quickly determining the potential availability of pictures. In the Checanp (below) published alternately with the Review Section, is the statistical data on all reviewed and coming pictures. Since each edition is complete, only the last is important, for here is the authoritative check list of the past eight months' pictures,

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specially prepared list of all film exchanges, their addresses, telephone numbers, and the particular booker, salesw man, or manager with whom business is done. This list also should include your printer, film delivery, sign painter, supply dealer, organization, specialty house, cigar store, or any other place of business that you might want to call or visit during your business day. The booking book you always have with you, but the phone book is often not available, and even if one is, a lot of time is wasted in thumbing innumerable pages.

Program and Running-Time Schedules

Most theatres, other than the larger community first-runs, change their bill of entertainment at intervals of two, three, or even as many as seven times a week. The greater the number of changes, as the weeks roll on, the greater is the diiiiculty for even the executive to remember current and coming attractions, their stars, their running times, or the hour and minute of the show break through a particular day. For the cashier, doorman, head usher, or projectionist who has not booked the show or kept aware of it through the trade papers, this difficulty becomes a virtual impossibility; and yet they are the very persons who must answer the patrons inquiries or pull the short that will.permit prompt closing and a minimum of overtime.

Many executives solve this difficulty by staff meeting once each week at which the house personnel make notes of the bookings, or by supplying the house personnel with improvised slips of paper to which they can refer when the inevitable questions are asked.

The padded forms available through the Book Shop, maintained by THE EXHIBITOR, are miniature versions of the Booking sheet. Arranged from Sunday to Saturday of each week, they proe vide an easy form for the listing of all features and shorts, stars in each, running time of each, and the hour and minute of the daily turnovers of each. Space also is provided for the listing of titles and dates of any important coming attractions that might be added to the employees answer as an exploitation stunt. Space is also provided for any special instructions to all personnel that might apply to a house policy or a stunt of the particular day.

Other Forms for Convenience

Of lesser importance, and usually improvised as needed as an aid to efficient management, are Periodic Inventory Forms for checking supplies; Management Check Lists of cleanliness, efficiency, equipment conditions, and so forth; and Service Manuals for the training and routining of new employees, and the like.


As this is being written, there is persistent rumor of the bonding of a theatre by a responsible bonding company in order to insure the distributor of full return of the dollars to which he is entitled from percentage engagements, sub CATALOG-l945
1945 Theatre Catalog, 4th Edition, Page 476