> > > >

1945 Theatre Catalog, 4th Edition, Page 495 (469)

1945 Theatre Catalog, 4th Edition
1945 Theatre Catalog
1945 Theatre Catalog, 4th Edition, Page 495
Page 495

1945 Theatre Catalog, 4th Edition, Page 495

low as 14 feet. The cost of a specially constructed theatre building, with a large investment in bricks and mortar, is avoided.

Trans-Lux makes motion-picture theatre a patron self-service operation instead of requiring the usual staff of ushers and attendants. A lighted auditorium, with all seats visible, allows the audience to see and select the seat it prefers. Caretaking duties are extremely slight. Electricity, insurance, interest on the investment depreciation, and other chargesi'are reduced.

Trans-Tux makes the motion-picture theatre a movable business instead of a fixed investment. Since it rents space, its entire equipment can be moved to follow the shifting of a communityis center of amusement. Neighborhoods change but a Trans-Lux theatre need not be left behind.

The low cost of a Trans-Lux theatre and its unusual ability to operate in a rented store make it possible for an enterprising owner to start a chain of theatres without expending impractically large sums of money. Expansion is an important factor in any business enterprise, and many consider this one of the most significant features of the TransLux.

In ordinary movie theatres the picture, coming from high up in the balcony, hits the screen at an angle causing keystone and distortion. Viewing the picture from the front row seats and side front row seats is very uncomfortable and the audience usually avoids these seats. With Trans-Lux, on the other hand, the picture comes from directly behind the screen and on a level with it, so that there is neither keystone nor distortion. In a Trans-Lux theatre, many people actually prefer front seats and all seats are good.

With Trans-Lux, safety and convenience are secured with special lighting effects which flood the theatre with a soft, soothing glow which adds greatly to the enjoyment of the picture and makes empty seats clearly visible. No ushers, no tripping over legs in the gloom, and no hunting for lost hats and pocketbooks-but with safety for child reneare some of the features that this type of lighting provides.

Watching a brilliantly lighted movie in the ordinary darkened auditorium is claimed to be cause of eyestrain and fatigue. With Trans-Lux, the screen itself eliminates the objectionable rays of light, and, in addition, the auditorium lighting is adjusted to balance the brilliance of the picture, with the result that there is no more eyestrain than there would be in viewing a painting hung on the wall.

In the ordinary theatre, the beam of light coming from the balcony t0 the screen is plainly visible, especially when smoke and dust fill the air. In viewing the picture, one must of necessity look through the beam, so that its constant tiicker may be disturbing and irritating to the eyes. With TransoLux. there is no visible beam of light, as the equipment is not in the balcony, but behind the screen. All one sees is the picture itself, framed on the screen without anything to disturb the vision.

Among insurance companies, it is recognized that the hazard of fire in motion l945-THEATRE


picture theatres is not the fire itself but the resultant panic. With front projection there is great danger from this source. The projection booth is directly over the main exits and the audience knows that it must leave the auditorium in the direction of the fire, so that a panic may easily occur. With Trans-Lux, on the other hand, there is no projection booth in the auditorium at all. Everything is behind the screen: projectors, films, electric wiring, everything that usually starts a fire. The seats are entirely shut off from the projection booth by a fire-proof wall. Should a fire start, the asbestos curtain, with which all Trans-Lux theatres are equipped, is immediately dropped and the audience, seeing nothing, leaves the theatre away from the booth, instead of toward or under it, and there is very little likelihood of panic. Officials of the New York fire department who have witnessed the system have been very enthusiastic about this feature, and, to use their own words, tfif every theatre were required to have this system, there would be very little

work for us to do in connection with the theatres."

Stringent regulations have been passed in some states with regard to children going unaccompanied to a movie theatre, for two principal reasons: the fear of tire and the panic which ensues, and on account of the sex question. Several of

. the officials responsible for the passing of

these state laws state that if rear projections were installed in the theatres, they would be prepared to recommend important modification permitting children to go alone.


The Trans-Lux rear-projection system for showing talking motion pictures in the theatre, auditorium, and home, is the result of years of research work, and the coordinated development of two distinct featuresethe screen and the lens.

The Rear Projection Screen

The Trans-Lux rear-projection screen is different from the ordinary motion TRANS-LUX PROJECTION, so far as the proiecfor equipment is concerned, is no different from that in ordinary theatres. By the use of the Truns-Lux lens system, however, a different handling of proieciors is necessary, the machines being placed at right angles to each other, ai a position that the lenses are aimed at the center of the screen. In this way, some fooiage in the depth of proieciion room can be saved. lamps are of the usual type.
1945 Theatre Catalog, 4th Edition, Page 495