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1945 Theatre Catalog, 4th Edition, Page 54 (32)

1945 Theatre Catalog, 4th Edition
1945 Theatre Catalog
1945 Theatre Catalog, 4th Edition, Page 54
Page 54


1945 Theatre Catalog, 4th Edition, Page 54

VINCENT G. RANEY

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The Rodeo Theatre

Salinas, California

This community with a population of 12,000 is influenced principally by the patron standards of comfort and convenience found in neighboring San Francisco. On a lot that is 50 feet by 140 feet, this .650-seat, single-floor theatre is planned for the postwar period.

Again using a circular foyer with direct access to both street and auditorium, the two are tied together with simple functional planning. One of the outstanding features is the incorporation of a confectionary store into the theatre project- No candy counter this, but a big, full-sized store drawing patronagelfrom the foyer through wide glass doors, and patronage from the street as well. While the

plans do not indicate how the theatre patronage is kept separated from the non-admission paying general patronage, we suspect that a substantial counter or rail will divide the store. An ample storage room for use by the store permits a sweeping curved wall that will aid the foyer decoration. Designed into the theatre front and adding to the impressiveness of the facade, this confectionary store is flanked by theatre advertising locations and enjoys a marquee in common with the theatre. Even in a business district, where additional stores are not especially needed, such a project tied to the theatre, as here proposed, can generally be counted on to acquit itself

very profitany for the operators.

THE SERVICE SUITE OVER THE FOYER PROVIDES AMPLE ACCOMMODATINOS FOR All OPERATING EQUIPMENT, THE MANAGER'S OFFICE AND EMPLOYE lOCKER ROOM. THE AUDITORIUM HAS ITS ACCENT ON THE STAGE.

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1945 Theatre Catalog, 4th Edition, Page 54