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1945 Theatre Catalog, 4th Edition, Page 552 (526)

1945 Theatre Catalog, 4th Edition
1945 Theatre Catalog
1945 Theatre Catalog, 4th Edition, Page 552
Page 552

1945 Theatre Catalog, 4th Edition, Page 552

For Sale: Frozen Foods in Theatre lobbies

Vending Machines for Package Groceries Seen as New Management Service to Patrons

The housewife who attends a late inatinee soon will be able to do her shopping for dinner right in the lobby of her favorite movie theatre, according to forecasts of authorities in the coin-vending-machine industry. On this page are the artists sketches on how this vending equipment might be installed in theatre lobbies, and other places, such as apartment-house foyers and even other stores.

Reports to the Refrigeration Equipment Manufacturers Association from coin-machine producers disclose that new developments which may be expected before long include mechanically refrigerated machines for the vending of frozen fruits, vegetables and meats.

Other machines are being planned for the sale of delicatessen items, such as cold meats, potato salad, prepared salads, cheese, bakery specialties, and other foods, it was reported to REMA. Beverage dispensers, by the cup as well as by the bottle, are on their way to theatres, too!

Spokesmen for the coin-machine industry point out that frozen foods, because of their uniformity of packaging and keeping qualities, make ideal items.

Previous experiments with the sale of fresh foods through vending machines have proven unsuccessful, because of the diniculty in establishing uniformity in price and quality, and size in the case of fruits and vegetables. The danger of spoilage was another factor which prevented coinemachine operators from entering the food distribution field.

Developments in mechanical refrigeration, however, have opened a new market

to the coin-machine operators, the industry authorities believe. With refrigerated machines, frozen fruits, vegetables and meats can be sold in standard-sized, convenient packages through machines in theatre lobbies, apartment building foyers and other places easily accessible to


the public, they point out.

Other foods which require refrigeration to prevent spoilage also can be vended through machines as easily, as ice cream and beverages, two items which already are being widely distributed in refrigerated coin machines.


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1945 Theatre Catalog, 4th Edition, Page 552