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1945 Theatre Catalog, 4th Edition, Page 562 (536)

1945 Theatre Catalog, 4th Edition
1945 Theatre Catalog
1945 Theatre Catalog, 4th Edition, Page 562
Page 562

1945 Theatre Catalog, 4th Edition, Page 562

A Training Course for Theatre Personnel

Home-Study for Would-Be Theatre Managers Covers Operation, Advertising, Proiection

In fifty years, the motion picture has advanced from a crude toy to the marvelous screen art and drama of today. Yet the motion picture is still in its growing stages. While it has progressed from a silent picture to the remarkable sound picture of the present day, its future possibilities are still unlimited. The popularity of motion pictures can readily be traced to the fact that the public needs relaxation and recreation from their daily problems. In the motion picture theatre, the public finds relaxation in the comforts and courteous service of luxurious surroundings; and, on the screen, it finds recreation amidst drama, romance, adventure, and comedy. At the theatre, it lives in a new world, leaving cares and worries temporarily behind.

The motion-picture business has grown and has prospered swiftly, because it has filled a needethat of good entertainment and at a price within the reach of the masses. Entertainment is the everyday necessity of modern life. The public needs entertainment and demands entertainment, and the motion picture screen is the medium through which the majority finds its entertainment.

The motion picture has brought to millions entertainment which was enjoyed at one time only by the few who lived in large metropolitan cities. Through the medium of the motion picture film, even the smallest towns may today enjoy the voice and picture of the greatest stage and screen stars. The big musical shows and the successful stage dramas of Broadway soon find themselves on the screen, shown on every Main Street theatre,s screen throughout the land.

The motion-picture-theatre business has often been called the most fascinating business in the world today. That statement is a fact; it is the most fascinating business. It is a business that does not sell the same wares every day. It is business in which you are dealing with the likes and desires of the public, selling drama, romance, adventure, comedy, and so on. The picture of today will not be the picture of tomorrow. Every change of program brings new interests, new problems and new selling angles. No other business can have such fascination and such variety. It is a business that knows no monotony.

The motion-picture business has emerged from its days of infancy and has become one of the foremost industries of the present day. To produce, distribute, and exhibit motion pictures, 204,000 people are employed by the motion-picture industry. The salaries paid to the employes of the industry amount to $360,000,000 a year. In the amazing growth of the motion picture industry, no branch of it has shown greater progress than that of its theatres. In the


President and Founder. Marion Pirlure Thom"Mnnugcrs Institute. Inr.

United States, millions of people from all walks of life daily seek the entertainment of the motion-picture screen. The popularity of the motion pictures is not confined to certain places but to all sections of the world from the smallest of towns to the greatest of metropolitan cities.

The latest reports show that the average patron attends the cinema about thirty-two times a year and spends an average of about 27 cents for admission. According to the government figures, there are 17,920 theatres in the United

tates. Each year there are constructed hundreds of new theatres, de luxe, firstclass theatres where trained men are needed. This, in itself, forms a big field of employment for specially trained theatre men. Today, the theatre business, with its beautiful and fine theatres, demands men who are trained for the management, advertising, and projection departments.

Harold B. Franklin, once in a book on motion picture theatres, wrote, "The demand for good managers will never cease. Bluntly, there is a shortage of the right kind of man-power in the field of theatre operation, and thoughtful executives are encouraging every effort to cultivate competent employes in keeping in pace with a demand that is ceaselessly expanding. To the new manager, or the man preparing himself for managership, I would say this: The future of the moving picture theatre will tend more and more to be put into hands of trained men, and those already engaged in the industry will go ahead or fall behind in measure as they train themselves."

Fortunes have been made in the motion-picture-theatre business. There will be more fortunes to be made in the future, as the possibilities for making money will be greater than ever before. Those who have the ambition and vision to train themselves in the theatre business will be among those who will benefit in the future.


Training for the theatre business in the past was a long rocky road. Those

Copyright 191,5 by Moving Pictm'c Thcrm'c Managers Institute, Inc. All rights reserved. Publisher] in the THEATRE CATALOG by special permission of the copyright owner.

who formerly desired to learn the theatre business had no means of securing systematic knowledge. To secure the theatre knowledge, it was necessary to start 21.. an usher and continue for years in such capacity. It required long personal experience, and could only be secured in haphazard method, piecemeal, a little here and there.

This lack of systematic training has been overcome by the organization of a school of the theatre management. The faculty of the school has made a thorough study of means and methods for training and teaching men in the theatre business, and besides their many years of practical experience, have made a compilation of data and information for prospective theatre managers, assistant managers, projectionists, and advertising men as a vocation, and for tho:e who desire to

enter the motion picture theatre field as a business.


The motion-picture-theatre field offers large possibilities for men and women trained in the management and operation of theatres, with excellent opportunity for a good vocation and financial return.

Theatre Managers

Managing a moving-picture theatre of today is a highly desirable vocation. The field requires those who have been specially trained in modern theatre management, advertising, projection, and the development and presentation of entertainment, the selling of that entertainment, and theatre operation and maintenance.

Assistant Theatre Managers

The managers understudy has an important position in the theatre, a position which is also full of variety, novelty and interest.

By preparation through systematic training, the assistant manager has excellent opportunities to advance. There is always a demand for assistant managers trained in modern theatre service, maintenance, and advertising.

Theatre Ownership

The money-maki1.g possibilities for one trained in the theatre business are unlimited. Actual ownership offers the great'st financial return. Theatres can be leased or purchased. The field is wide and varied. Cities and their suburban sections and the smaller towns offer good jsos ibilities for building new theatres. Buiding up run-down theatres with modern showmanship is another excellent possibility. Hundrads and hundreds of present-day owners, starting in very

1945 Theatre Catalog, 4th Edition, Page 562