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1945 Theatre Catalog, 4th Edition, Page 563 (537)

1945 Theatre Catalog, 4th Edition
1945 Theatre Catalog
1945 Theatre Catalog, 4th Edition, Page 563
Page 563

1945 Theatre Catalog, 4th Edition, Page 563

minor positions, have gradually worked up to be owners of big successful the atres. The opportunities are today as great, if not greater, than ever before.


The home-study method of training is recognized as a new science of teaching and is considered a great educational movement of recent times. Seventy-three leading colleges and universities have home-study courses. The United States government has adopted the home-study method of training in much of its educational program in the Army and Navy.

There are thousands of men throughout the country who owe the foundation of their success to the fact that they had at one time studied home-study courses. Since the organization of motion picture home study, scores of letters attest the benefits of this type of instruction. Letters come from all classes of theatre men-from managers connected with large circuits, who were assistant managers-from men who have entered the theatre business, who report successful undertakings-from men who report doing better work and earning larger salariesefrom men who were in very minor positions of the theatre*all of whom give credit to home-study training for their promotions to higher and more responsible positions.

The home-study method of instruction differs from the class-room in one major respect. In the class-room, the student hears the instructor lecture and makes notes accordingly, whereas in the homestudy method, the student studies from the printed word the lecture or instructions. In the home-study training, the student studies in his spare time, retaining his employment, thus earning while he learns. Expenses of the training are reduced to a minimum. Tuition costs are high in resident or college training. Living costs and other expenses are also high. With home-study training, the student can progress as rapidly as his ability and time will permit. He is not held back by slow students nor is he rushed by over-anxious students. All the lesson text books and instruction material are applied in printed form. Some people find it difiicult to learn as quickly by hearing as by seeing. Most people remember more readily what they read than What they hear. This is an important point in home-study instruction.


The typical course of training, like that offered by the Moving Picture Theatre Managers Institute, Inc., is composed of 40 lessons. The following brief descriptions of the subject matter of the course are in three broad divisions of the theatre business-theatre management, advertising, and projection.

s Theatre Management

The division of theatre management is composed of 19 lessons on organization and operation, the buying, development, .and presentation of screen entertainment, and the handling of the personnel. This training in every phase of modern the l945-THEATRE


atre management equips the student for executive duties in all classes of theatres.

History of Motion PictureseThe background of the motion picture industry is studied from a technical and business viewpoint as a foundation for what is to follow.

Theatre Organizationeln this lesson is told how to organize a theatre, from a moderate-sized to a large de luxe house. Also is given a preliminary survey of the problems and principles of each of the departments of a modern theatre and how systematically and efiiciently to organize the entertainment, service advertising, and departments of the theatre.

Theatre Staliand Service, Part leThis lesson tells how to organize, select, train, direct, and supervise the personnel of the service department, including such subjects as how to handle patrons, how to make and use service manuals, and how to train the staff in courtesy and service. The instructions and rules are given and are adaptable to theatres of all sizes. Detailed information for building up a strong and loyal service person. nel is included, the duties and training of the cashier, doorman, and footman are recounted.

Theatre Staff and Service, Part Z-A complete knowledge of the training and duties of the head of the service department and the ushering staff is giVen. The different charts, reports, and forms used in the theatres service department are illustrated.

Theatre Staff and Service, Part 3i-How to organize the cleaning and maintenance departments the duties of the superintendent, janitor, housekeeper, porters and cleaners; theatre cleaning suggestions; and plans and suggestions for the proper maintenance of the theatre building, equipment and machinery are presented.

Production*In a brief consideration of Hollywood is given what a manager should know, of how pictures are produced, from the raw product to the finished negative. Among the topics covered are producers and their product; types of features; program pictures, special pictures and big special pictures, classification of pictures, story material,

technical men, and screen stars and their classifications.

DistributioneDistribution shows how pictures are rented, with a complete analysis of the system. Among the subjects are distribution organization, exchange centers, classification of exchanges, exchange branch organization, exchange sales department, determining national sales quota, film salesmen, buying pictures, analysisgof buying factors, runs, contracts, analysis of the contract, exchange service, booking, and the inspection, shipping, and accounting departments.

Program Building-Because program building is so important in the success of the show, an attempt is made to develop the ability to arrange and schedule screen, stage, and musical entertainment, so that the program will be presented in an entertaining and interesting manner and at the same time be properly balanced. Among the subjects are standard programs, types of programs, program lengths, program balance, program schedules, and schedule making.

Theatre BookkeepingeInstruction on the application of the fundamental principles of bookkeeping is presented through such subjects as daily box-ofiice statements, weekly reports and statements; film rental, film transportation, stage entertainment expenses, payrolls, advertising expenses, miscellaneous expenses, supplies, repairs and renewals; insurance; depreciation, and petty cash accounts.

Theatre Law-The legal questions, arising in the every-day problems of managing a theatre, include licensing, public health, safety and morality laws, regulation of theatre operation, admission prices and tickets; ejection; injury of patrons, and employe relations.

Building Matinee Business--How to increase box-ofiice receipts by means of special matinee stunts is told through many practical suggestions.

Theatre Design-The object here is not to supplant the architect, but to give the theatre manager a broad knowledge of the modern theatre and its design and an understanding of the constructional features from an operational standpoint.

COMPARISON OF CURTAIN-HANGING METHODS are taught by such diagrams as this. The modern method of hanging scenery from permanent steel-pipe house battens by means of eye bands and drop clamps is shown at the top, while the old method of hanging scenery directly from lines is shown below. The latter drawing also shows the chafing of the rope in beams. It is from such illustrations that the student ledrns the latest and best.

1945 Theatre Catalog, 4th Edition, Page 563