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1945 Theatre Catalog, 4th Edition, Page 565 (539)

1945 Theatre Catalog, 4th Edition
1945 Theatre Catalog
1945 Theatre Catalog, 4th Edition, Page 565
Page 565

1945 Theatre Catalog, 4th Edition, Page 565

ors, white space, contrasts, hand-drawn borders, border suggestions, and art panels.

Newspaper Display Arrangement, Part 4eSubjects include advertisements made from rules, diagonal layouts, hand-drawn advertisements, strong advertisements, dark and reverse advertisements, advertisements made from stills, and campaigns.

Theatre ProgramseHow to layout and prepare interesting copy for theatre programs is told through a consideration of types of programs, planning the programs, pages, paper, issues, program names, covers, front and inside pages; illustrations, article headlines, bodymatter suggestions, dummies, advertising, and distribution.

Lobby Display Design, Part l-Full information is given on lobby displays and their design. Instruction is given on how to secure attractive effects that will catch and hold the eye of the passerby. Among the subjects are how to use standard lobby material effectively, lobby cutout design and construction, shadow box design, transparencies, display cards and their design, layout and copy, art frames and artistic displays, and banner,

Lobby Display Design, Part 2#Subjects include animated displays, electrical displays, design and construction, builtin displays, and holiday displays.

Exploitation a Exploitation mediums which are moneymaking ideas of the theatre are studied in a consideration of many practical exploitation ideas of proved worth.


It is upon the proper projection that the success of the screen entertainment depends, so the manager-to-be is given instruction on how to secure and maintain a good screen picture.

Projection, Part 1 (Projection Principles)eSubjects include the motion-picture film, the camera, how motion pictures are possible, the projector, and intermittent movements.

Projection, Part 2 (Projector Mechanism)-Subjects are shutters, travel ghost, fiicker, the aperture plate and film gate, safety shutters, sprockets, threading, reels, rewinding, film magazines,framing devices, speed control, film splicing, and film damage.

Projection Part 3 (Projection Elect.ricity)eBecause projection apparatus is operated by electricity, knowledge of this subject is given.

Projection Part 4 (Projector Lenses)e Subjects include types of lenses, lens troubles and their correction, objective lenses, lens sizes, size of screen image, condensers, condenser breakage, and care of lenses.

Projection Part 5 (The Projector Arc Lamps)eSubjects are the carbon arc and types, carbon and its properties, projector carbons, low-intensity lamps, refiector lamps, and high-intensity lamps.

Projection Part 6 (Arc Lamp Current Control) a Subjects cover rheostats, transformers, motor generators, circuit, motor generator troubles,

Projection Part 7 (Sound Pictures)-Subjects include principles of the reproduction of sound, sound-on-film reproduction, film reproducing units, exciter lamps, photoelectric cells, amplifiers, vacuum tubes as amplifiers and rectifiers, gain amplifiers, power amplifiers, faders, speed control for sound systems, horns and receivers, monitor horns, non-synchronous sound systems and screens for sound pictures.

learning While Working Keeps Staff Alert

Theatres Can Promote Efficient Operation

By Instruction at Regular Staff

For fully the past four years the major problem at Fanchon and Marco-Saint Louis Amusement Company Theatres, operating twenty-eight neighborhood and five first run houses in greater Saint Louis, has not been one of a continuous course of training for theatre personnel, but rather one of finding continuous personnel capable of being trained.

Fanchon and Marco, under the direction of Harry G. Arthur, Jr., has, during its entire history, maintained constant training courses for both new and veteran employes, in order that at all times every person employed might be kept up to the minute in every phase of theatre operation. Special stress has been laid, of course, during the past four years, on one of the most all-inclusive training courses of any chain of operation throughout the country. '

First and foremost among the points stressed to new employes in the course of training for theatre personnel is the fact that a majority of the executives employed today in all departments have ucome up through the ranks." This immediately instills in any person, regards less of his first position with the company, a sincere desire to do his job well, for he knows from the very start that if he can produce he can succeed. Boys who apply for jobs as ushers are never hired if their ambition in life is to be an usher, but for each and every man who shows initiative and ability the




Illrlllttger, l'rmclmn and Marco Fox Theatre, Saint Louis

knowledge that better jobs go to men in the ranks instills an honest desire to do a good job.

One of the most important phases of this training was a 13-week school instituted for the purpose of training wives of managers to take over managerial positions should their husbands be called to the Armed Forces. Twentyeight women availed themselves of the opportunity and twenty accepted positions. Ten are still working, awaiting their husbands, return, when they will retire and their husbands will take over. This has eliminated the necessity for layoffs with men returning, and meant good income for wives and children while the husbands were serving.

In the spring of 1944, in cooperation with the Public Schools system in the state of Missouri, a special 12-hour course in nHow to Teach an Employe" was made available to theatre executive personnel, who took the course better to fit themselves in the handling of constant turnover.

Weekly meetings are held in individual theatres throughout the circuit, covering every phase of theatre operation.

Staff meetings of ushers are held under the direction of the theatre man Meetings

ager, with assistant managers, chiefs of service, and captains attending to direct the schooling of ushers.

Weekly meetings are held with the entire staff at which fire drill and panic control are the main topics of discu5sion, and proper actions are continuously drilled into staff minds so that, in the event of any disaster, the staff will automatically react to the best interest of patron and company safety.

Weekly meetings are held with treasurers and cashiers, with proper handling of patrons stressed to bring to a minimum difficulties from this highly important angle of operation.

The staff of cleaners is called into a weekly session, at which time the manager and the head cleaner go over problems of this phase of operation, stressing to the staff the importance of this job.

A special service-staff manual is in the hands of the chief of service, and every new usher is given full and complete instructions in how to handle himself and his patrons. All ushers sit in on these meetings, which means that there is a constant review and renewal in every mind of what is expected of every man on the door, and What his conduct when not in service should be.

In this way, a constant and continuous course of up-to-the-minute instruction and training for all personnel is maintained. '
1945 Theatre Catalog, 4th Edition, Page 565