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1945 Theatre Catalog, 4th Edition, Page 575 (547)

1945 Theatre Catalog, 4th Edition
1945 Theatre Catalog
1945 Theatre Catalog, 4th Edition, Page 575
Page 575

1945 Theatre Catalog, 4th Edition, Page 575

has said, thhen the World Series games are shown all over the country by theatre television, the amount of money that would be paid into the theatres for the privilege of witnessing these games baffles my powers of multiplicationKl

And let me add that the exhibitorclever showman that he is-ewould probably sell peanuts and hot dogs in the theatre to create the proper atmosphere -and I assure you the tttake" from that source alone would be more than just hpeanutsf,


How about football? Frank Leahy, former director of athletics at Notre Dame University, when asked whether he thought football would fit into the theatre television picture, replied in no uncertain terms, ttWhen 80,000 fans Ilock to see the Notre Dame-Army game every year, thats just a drop in the bucket compared with the number whoid like to see it. As a matter of fact, in the major cities between New York and Chicago there are about 14,000,000 persons who would give almost anything to see this game as it is being played in New York."

Let us not forget the vast audiences who would be just as eager to see the Army-Navy football game and many of the leading intersectional and ltbowlll gamesea simply staggering prospect! And remember, at all these events-mo ttbehind the postll seats Every seat the best in the house Think of what daytime events of this type will do for theatre attendance!

Theatres could also be used in the socalled uoff" hours, such as mornings, for lecture halls for the educational network ing of television programs. Not all schools have auditoria large enough to accommodate the entire student body, but by using neighborhood theatres, teaching by television could be accomplished without the necessity of the s-hool installing expensive equipment at the outset.

Opera and Concerts

Theatres could be used as overflow houses for symphony orchestra concerts, opera, etc. I cite as an example: When Vladimir Horowitz plays at Carnegie Hall, literally thousands are turned away. If this over-now attendance could be taken care of in neighborhood theatres, the theatres would benefit and so would the artist, because of the vastly increased audience The thought might occur to you that the theatre would not be available at the time Horowitz generally plays. I think the answer will be that Horowitz will play when it suits him, which means when he can get the biggest audience. There have been many morning musicals and I do not think we should worry these days about the time of events. That can be arbitrarily adjusted. We are all going to learn that John Public is the one who sets the time. We in Show busiw ness will cater to his whims.

Stage Productions

Now let us consider what theatre telee vision can mean to the Broadway stage. As popular as ttOklahoma" is, it cannot possibly play in all of the cities in this country where there are people who want to see it, but the very same New York company could appear before the tele vision cameras at a special television studioeand their lovely performance made available to all via the motion-picture theatres of America. For a box office iitake," of course.

A stock company composed of the leading legitimate stage stars could put on plays in New York and every motion picture theatre in the country would have the opportunity of presenting to its patrons the great names of the legitimate stage-great actors and actresses who could not or would not undertake the rigors of road shows. The possibilities of this phase of theatre television alone are limitless and breathtaking!


The Pick-Up Phase

The question has been askedewho is going to supply the necessary pick-up equipment and personnel to televise these events and carry them as far as the nearest coaxial telephone cable connection? The broadcast chains or, let us call them the telecasting chains, could perform this function but, if they do not desire so to do, the theatre group could well afford their own cooperative sets of pickup equipment and their own operating personnel would transport it to the scene of the event, just as sound newsreel cameras are today.

Events of national and international importance should be shown by the theatres, of course, without any extra charge. When our President speaks, net urally the exhibitor ought to include his

image and his words as part of the program and schedule the rest of the show accordingly.

thousands who cannot get to where the orchestra is playing. When such great organizations bring great music to the general public through television, the theatre will have become great in its avowed purpose of bringing the greatest entertainment to the greatest number. (Philharmonic-Symphony Society photograph.)

THE GREAT SYMPHONY ORCHESTRAS-and none is greater than that of the Phil> harmonic-Symphony Society of New York, seen here in a Carnegie Hall program under the leadership of its world-renowned musical director, Artur Rodzinski-are regular sell-outs, and countless numbers turned away, not to mention untold

1945 Theatre Catalog, 4th Edition, Page 575