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1945 Theatre Catalog, 4th Edition, Page 577 (549)

1945 Theatre Catalog, 4th Edition
1945 Theatre Catalog
1945 Theatre Catalog, 4th Edition, Page 577
Page 577

1945 Theatre Catalog, 4th Edition, Page 577

Motion Pictures as An Ally of Television

The Two Arts Are Held to Be Complementary And Not Antagonistic Entertainment Fields

In discussing a subject Of this nature, we must of necessity call a spade a spade and in doing so you may get the impression that I do not believe wholeheartedly in the future of television. Nothing could be further from the truth. However, in making an analysis of its characteristics,

both strong and weak, as compared with,

motion pictures it will be necessary to point out some of its faults.

Many of you know that the initial conception of television was described some fifty years ago and that the conception of the cathode ray receiving tube now used in electronic television was explained forty years ago. Twenty years have passed since mechanical television was demonstrated and ten since electronic television was first produced. These are long periods in terms of the present rate of electronic development. a

It was only ten years prior to this original conception of television that the motion picture as we know it was conceived. The combination of synchronized sound and picture was received shortly thereafter. Color motion pictures were first shown about 1910 and sound did not really become successful until 1929. It is only in the last ten years that colored motion pictures have become prevalent. These projects have been successful while television has lagged in expansion into general public use.

There have been several ambitious attempts to launch television on its Way but it was not quite ready to jump out on its own.

What distinguishing characteristic made motion pictures take a jump around 1900; sound pictures around 1920; and color in the 1930s? The answer is that these latter reached a condition responsive to the human entrepreneurial in" stinct, namely, one could get back in a reasonable time his original capital, plus a comfortable increase. Call this profit, or loot, or what you will, depending on your political convictions, you must nevertheless agree with Rudyard Kipling, who says:

. . . bloomin' loot, Thatis the thing to make the boys git up an' shoot! [tie the same with dogs and men If you'd make iem come again Clap 'em forward with a loot! loot! loot!

When a satisfactory profit becomes available from television, you are going to see television jump in an extraordinary way. It will not have much impact upon motion pictures or any other existing form of entertainment or culture until this requirement is fulfilled.


So, it behooves us to critically examine the economics of television and of the



Economist, Paramount Pictures, Inc., and President, Television Productions, Inc.

motion picture as to where profits may arise if we are to see their relationship to each other. The word ffcritically" is used advisedly. Economics is not an exact science, but there is more loose thinking about it than about any other socalled science. In talking about matters where loose thinking exists it is helpful if definitions of what you are to understand by certain terms are carefully studied.

It is well to realize that to be really fair in a critical analysis of this situation, one must be neither a believer in television nor against it, neither a servant nor an enemy of the motion picture but only an observer. Often a single unclear conviction lurking in a man's head can act like an obstruction in an artery hindering the nutrition of the brain and

condemning his thought processes to pine away amid a wealth of interesting stimuli.

Definition of Terms

It is probable, but not altogether certain, that almost all of us unwittingly have the same conceptions in mind when we use the terms "motion picture'i and fitelevision." By television, most of us are referring to tfcommercially sponsored and paid for radio-broadcast free pictures and sound, received in the home." Perhaps some of the words in that definition Will seem superfluous but none can be left out without leaving avenues for the inclusion of additional and variant conceptions. When we speak of motion pictures we are speaking of "feature motion pictures with sound shown in a theatre at which an admission is charged based on sequence of run and duration of period from first showing and recorded on photographic film."

BEFORE THE GREAT GATE of the Paramount Pictures studios in Hollywood, cameromen of Television Station W6XYZ shoot a sidewalk interview. Paramount, with a large stake in exhibition as well as in production and distribution, set up Television Productions, Inc., to develop equipment and methods against the time when television should hove developed to the point where it becomes an integral part of the entertainment in cinemas.

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1945 Theatre Catalog, 4th Edition, Page 577