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1945 Theatre Catalog, 4th Edition, Page 589 (561)

1945 Theatre Catalog, 4th Edition
1945 Theatre Catalog
1945 Theatre Catalog, 4th Edition, Page 589
Page 589

1945 Theatre Catalog, 4th Edition, Page 589

the general presentation will be so different from that of the cinema that we are likely to see no change in the situation whereby the stage will be detrimental to the cinema or vice versa.

Independent Service for Theatres

In spite of the cooperation between cinema and home-television interests recommended in the British government television report, it is clear that the theatre must prepare to develop, both technically and politically, quite independently. With such a new field of endeavor introduced by television, competition must inevitably result, and, therefore, exhibitors must consider at an, early stage the question of building up a good political situation, so that eventually the rights of presentation of special programs are not denied to them.

Combined Films and Television

In the likely future progress of theatre programs, we shall see a gradual absorption of television into the regular daily performance. First, we shall have to be prepared to instigate a service of news items, and of primary importance among these will be the events, as emphasized above, where the result is a matter of speculative interest. Later, we shall find the introduction of news items and matters of daily topical interest which do not come under that heading. The next stage will be to screen interviews with interesting personalities, for example, with the Chancellor of the Exchequer on Budget Day, or with the captain of the Australian cricket team on the day of his arrival in England. Each and every day should provide an opportunity of such interviews which will be greatly strengthened by the fact that they are being seen and heard at the moment when they are taking place and are being distributed throughout the country for the benefit of all those who have paid for cinema admission. Next in order of importance will be fashion displays, outdoor pageants and items of general interest, which will be greatly enhanced by the fact that they are being seen ffin the tieshfi

Thus, in the process of progressing, the gradual entry of television into the program as an adjunct to the presentation of the feature film, I have no doubt that a new technique of program planning will have been developed which will organize to the best advantage the combined resources of film and television.

Progress Toward Electronic Method

It will be seen that the next logical step after the successful distribution of "live" items to cinemas will be the distribution of films. Such a technical stage having been reached, whereby the detail and quality are up to the appropriate standards, the object of making use of the television system for the distribution of film material is two-fold; first to save the cost of a large number of film prints, and, second, to simplify, which might otherwise prove to be a considerable difficulty, the timing of programs issued to various cinemas on a large network. We may see, in fact, the method developed so that the complete program,



whether it consists of feature films, shorts, or filive" television items, will be distributed to a large number of cinemas from central control points.

Such a state of affairs, however, is not likely to replace the normal film production methods used in making feature films, although such methods are likely to be speeded up in the general progress towards greater efiiciency with saving in production costs. A comparison has already been made by Ralph Austrian in his paper to the Society of Motion Picture Engineers on May 15, 1945, of the two methods of presenting a play by television. One method is to use multi-studio technique and complicated

cut sheets, followed by many rehearsals, to give instantaneous rendering of a play in front of the television camera. The other method is to put the whole play on to film which can be edited at leisure to result in a polished presentation where the tempo and continuity are fully

imaintained. In no way can the former

equal the latter when it is a question of getting over a bright, and fast-moving show. The same must apply to dramatic presentation in the cinema. There will always be the need for a properly produced film by the established methods, even though such a film may not get beyond one copy which will be used at the control center when the feature is

FIGURE l3.-The pomp and circumstance of royalty are also subiects for television pick-up, as, for example, the Trooping of the Color shown in this British Broadcasting Corporation photograph. Actualities of the news type have been broadcast, such as the Cenotaph ceremony with His Maiesty the King (on this occasion an unexpected disturbance in the crowd created a special added interest) and the visit of the French president to London.
1945 Theatre Catalog, 4th Edition, Page 589