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1945 Theatre Catalog, 4th Edition, Page 59 (37)

1945 Theatre Catalog, 4th Edition
1945 Theatre Catalog
1945 Theatre Catalog, 4th Edition, Page 59
Page 59


1945 Theatre Catalog, 4th Edition, Page 59

A very original departurefrom orthodox theatre planning, and one which presents many new ideas

of considerable merit, is this startlingly unusual

project.

Here the site is restricted by buildings on both sides but has an unusual depth that would require a long and necessarily dull lobby. As a result, the atteplpt is made to use all of the available space to the best advantage by keeping the front area open so that both the theatre and the adjoining restaurant may mutually benefit. Through such open plan ning, a pleasing effect can be made desirable to both projects with a maximum service to the public.

As theatre owners are becoming more conscious daily of the profit and patron-pleasing benefits to be derived from candy counters, milk bars, and other

vending methods which tie entertainment to 66a bite to eat;9 such combined ventures are certain to become more common. The basic open plan has already been proved successful by the stores and restaurants

that abut the skating rink in New Yorkis Radio City '

and by numerous other amusement enterprises elsewhere. Through it, the appeal to the public is manifold rather than the single magnet of a few hours looking at a picture.

In less crowded sites, and as a unit in itself at a

seashore, mountain, or other resort where the View

from the dining terraCe may rival the pictures on the screen, such a plan has even wider possibilities.

This planned structure will be of steel, concrete, and glass, all so placed for the maximum utility and ease of maintenance.

FITTING "LIKEAGLOVE" INTO AN IRREGULAR PARTICIPATION IN THE AVAILABLE PLOT, THE TWO PROJECTS ARE DEPENDENT ON, AND HELPED BY, EACH OTHER. UNDER GOOD MANAGEMENT BOTH MUST BENEFIT.
1945 Theatre Catalog, 4th Edition, Page 59