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1945 Theatre Catalog, 4th Edition, Page 599 (571)

1945 Theatre Catalog, 4th Edition
1945 Theatre Catalog
1945 Theatre Catalog, 4th Edition, Page 599
Page 599

1945 Theatre Catalog, 4th Edition, Page 599

ifs and buts. Yet, there is a source of information on these points, and that is The Scophony Corporation of America, whose data, however, is based on the practical experience of Scophony, Ltd., in England and in London in particular.

That American theatre men may have some sort of an idea of possible costs, the following information has been condensed from material supplied by Dr. - I . 1 Arthur Levey, president of the Scophony . i > (UM Corporation of America. - v * SPEAKER,

In the first place, installation of the N Scophony equipment requires no structural changes in the theatre. A slight reduction in seating capacity may be ex- . . . , pected because the equipment is not. at . , 4 , present of such power or capacity as it n . . ' SPEAKERS can be installed in the projection booth.

In respect to the actual cost of the equipment, only an approximate gueSs can be offered until the post-war labor conditions and other factors are known. It might be assumed, however, that a Scophony television projector for an average theatre seating between 1,000 and 1,250 should not exceed $7,500. In consumes g

stallation charges are also reasonable and principally levied for labor. This charge MD a: '

should not exceed $200. The time re- 085T quired to install this equipment is from six to eight hours, although, where it has to be done, it can be set up in as little as

four hours- The malntenance COStS are THE THEATRE TELEVISION SET-UP, as used in a special experimental program at the New Yorker Theatre five negligible. years ago, is sketched by the artist to show the relation of the various items of equipment. The steel-iacketed

Because of the ease of control and the proiector throws a picture to cover a l5x20-faat screen. Equipment developed by the Radio Corporation at compactness of the gear, the average America was used in this demonstration. Future theatre television will have better models. (RCA photograph.)

motion-picture-machine operator can fae miliarize himself with the operation of the television projector within a matter ( of a few hours.


Looking further than the theatre screen into the future, some executives , visualize theatre-television networks sim- , ilar to present-day networks of radio stations. Radio listeners throughout the day would be sold on the attraction of their local network television-equipped theatres and even television trailers might be used throughout the day on the k . home-owned television sets to build audi- V? a l , a , Q q 4, ences for the major television attractions '* available only at the local theatre.

Should mechanics be worked out for a more economical medium than the coaxial cable, television may serve a greater

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cause on the dIStrlbunon 0f entertami Two VIEWS or THE ACTUAL INSTALLATION at the New Yorker Theatre, for the Radio Corporation of America's ment to the Pheatre' Indeed! some there demonstration back in l94l. Comparing thesa fore-and-aft pictures with the sketch above, the various items of are Who awalt the day When film carriers equipment can be readily identified. (RCA photographs.) Besides the RCA equipment, that of Scophony has been will no longer be needed and all Of a used in some tests in this country. As television advances, better, less complicated equipment will be devised.

theatrels product will come by wire direct from the distribution center to the projection room of the individual theatre, thus enabling the house, and thousands of others like it, to have a first-run showing of a major attraction at one and the same time, knowing that a pre-selling job of publicity has been carried on through the home-owned sets. The potential uses of this new type of entertainment transmission are tremendous.

When the time comes that the many problems of proper television presentation on theatre screen are solvedeand if the cost is not prohibitive-theatre television should increase theatre attendance. How long it will take to bring about the improvements, no one can predict. It took the motion-picture more than 50 years to achieve its present-day standard.

1945 Theatre Catalog, 4th Edition, Page 599