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1945 Theatre Catalog, 4th Edition, Page 6 (vi)

1945 Theatre Catalog, 4th Edition
1945 Theatre Catalog
1945 Theatre Catalog, 4th Edition, Page 6
Page 6


1945 Theatre Catalog, 4th Edition, Page 6

PRE-FABRICATION IN THE POST-WAR EXPANSION . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Leo Yassenof]

Pie-Fabricated Theatres Seen as Headache In Domestic Program of Cinema Development

ROAD SHOWMEN: OPPORTUNITIES AND

PROBLEMS . . . . . . . . . . . . . . . . . . . . . . . . . .William C. DeVry Mobile Booths, Serving Several Theatres, Held a Boon for Cinemaless Communities

METALS IN THE SERVICE OF THE THEATRE . . . . . . . . . . . . . . . . . . . . . . . . .Dr. Bruce W. Gonser

The Common and Not-So-Common Metals Find Many Uses in Construction and Decoration'

COPPER, BRASS, AND BRONZE AND THE THEATRE . . . . . . . . . . . . . . . . . . . . . . . . . . .Bertram B. Cuddle

Lifting of Wartime Restrictions Opens Way To Wider Uses of Copper and Its Alloys

LEAD, A METAL OF MANY USES IN THE THEATRE . . . . . . . . . . . . . . . . . . . . . . . . . . . . .J. Leland Benson

Utilitarian and Decorative Applications Combine to Increase the Demand for Lead

MAGNESIUM, THE NEWEST STRUCTURAL MATERIAL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..L. B. Grant

Light. Rigid. Strong. War-Developed Metal Will Have Many Uses in Post-War Theatres

A SNATURALP FOR THE THEATRE: PLEXIGLAS . . . . . . . . . . . . . . . . . . . . . . . . . . . .Janet Newkirh

The "Plexiglas Theatre" Here Presents W'hat Can Be Done With One New Material

CHEMISTS DEVELOPMENTS FIND THEATRE USES . . . . . . . . . . . . . . . . . . . . . . .Frederick R. Long

Lucite, Nylon, and Plastic-Coated Fabrics To Make Contributions to Post-War Cinemas

SOME FUTURE USES OF PL'ASTICS IN THEATRES . . . . . . . . . . . . . . . . . . . . . . . . . .Barrett L. Crandall

A Brief Review of Possible Developments To Bring Beauty and Utility to Theatres

WAR FORCES DEVELOPMENTS IN USE OF CEMENT. . . .

The Utilization of Wartime Developments Valuable in Construction and Decoration

HINTS ON REMODELING OBSOLETE AUDITORIUMS . . . . . . . . . . . . . . . . . . ..Prof. Walter Sobotka

Progressive Managements. Free Architects Will Create a New Era in Theatre Design.

AN INTRODUCTION TO THE KNOWLEDGE 0F ROOFS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .J. D. Stebbins

Covering, Flashing, Drainage of Roofs Are Three Important Details to Consider

THEATRE DESIGN AND CONSTRUCTION IN MEXICO . . . . . . . . . . . . . . . . . . . . . . .Francisco Jose Serrano

Architect Tells About Building Activity And Some Special Problems Mel and Solved

EQUIPMENT

Section 2-A-Front and Lobby PORCELAIN ENAMEL IN TOMORROWiS

THEATRE . . . . . . . . . . . . . . . . . . . . . . . . . . .Edward Mackasek Colors and Shapes in Enameled Sheet Metal Permanently Accentuate Architectls Design

SUGGESTIONS ON THE MAINTENANCE OF

SIGNS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Erwin Wagner

Signwork. to Pay Advertising Dividends.

Must Be Treated Like a Valued Investment

TRENDS IN THEATRE DESIGN AND CONSTRUCTION..

A Greater Utilization of Materials. Light Seen as Features of the Post-War Building

RUBBER MATS TO PEAY NEW ROLES IN THEATRES . . . . . . . . . . . . . . . . . . . . . . . . . . . . C. Lorraine

New Ideas Promoting Cleanliness and Safety Will Be Realized When Rubber Is Available

THE MAINTENANCE OF HARD-SURFACE FLOORS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Dave E. Smalley

The Proper Housekeeping Methods Prolong Life and Beauty of Hard Floor Coverings

Section 2-B-Auditorium and Stage PLACE OF GLAMOUR IN THEATRE DECORATION . . . . . . . . . . . . . . . . . . . . . . . ..Dorothy Draper

Correct Use of Scale. Color, and Comfort Forms the Basis of the Decorator's Credo

EFFECTIVENESS OF FABRICS IN THE

THEATRE . . . . . . . . . . . . . . . . . . . . . . . . . . . Joseph Mahaer Needs of Sound Forced the Use of Fabrics: But They Stay as an Adjunct of Decoration

DIVIDENDS ARE PAID IN TEXTILE PROGRESS . . . . . . . . .

New Fabrics and New Uses Share Spotlight Because of War's Demand for Better Fibers

USE OF BLACK LIGHT MODERNIZES THEATRES . . . . . . . . . . . . . . . . . . . . . ..J. Cornell Richardson

.Iudicious UM' oi Invisible Plight" Rays Makes Any House Shine With a New Lustre

INTERIOR LIGHTINGHASTEPCHILD 0F DESIGN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..Howartl Sharp

Inside Illumination Methods Must Follow A Definite Plan. from Marquee to Screen

THEATRE CARPETS. 1946: AN INDUSTRY REPORT . . . . . . . . . . . . . . . . . . . . . . . ..Technical Committee

Committee of Manufacturerf Institute Tells What Is in SIOH' in New Carpeting

GUIDE TO MAINTENANCE OF THEATRE

CARPETS . . . . . . . . . . . . . . . . . . . . . . . .Technical Commiltee A Brief Summation of What Should Be Done To Get the Most From Your Floor Covering

THE PRINCIPLES OF SEATING INSTALLATIONS . . . . . . . . . . . . . . . . . , . . . ..Irving C. Folger

The How and Why of Sealing Arrangements That Make All Seats "Best in the House"

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DESIGN AND FURNISHING OF THE SMALL

STAGE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..C. E. Tompkins 229 t While Stages Should Be in Original Plans, They Can Be Built into Almost Any Theatre

FIRE PROTECTION EQUIPMENT FOR THE

THEATRE . . . . . . . . . . . . . . . . . . . . . . . . . .Arthur G. Sullivan 232

What ,Fire-Fighting Equipment Is Needed And How It Is Used Is Clearly Explained

Section 2-C-Lounge and Toilet Rooms TOMORROWlS TOILETSeFOR TODAYiS THEATRES. . .. 278

New Design and Installation of Plumbing Do Not Forget Children Are Patrons. Too

Section .2-D-Proiection and Sound

RETISCOPE SCREEN ELIMINATES DISTORTION . . . . . . . . . . . . . . . . . . . . l. . . .Paul Dwane Bethel 284

Development of Special Fiberglas Screen Makes Every Seat "Down Front. Center!H

THE REQUIREMENTS OF PROJECTION LIGHTING . . . . . . . . . . . . . . . . . . . . . . . . . . ..Harry H. Strong 285

Screen Size Determines the Type of Lamp Providing .the Most Pleasing Illumination

PROVIDER 0F D.C. CURRENT: THE GENERATOR . . . . . . . . . . . . . .H. P. Sherer and E. T. Rummel 288 I

Advantages of Motor Generators Set Forth In Relation to Best Projection Lighting

PROVIDER OF D.C. CURRENT: THE RECTIFIER . . . . . .. 291

Discussion of the Copper-Oxide Rectifier As a Means of Converting Theatre Current

RECENT DEVELOPMENTS IN PROJECTION OPTICS. . . . . 293

Orthoscope System and Heat-Filtering Glass Top the New Advances in the Theatre Feld

LENSES IMPROVED BY LOW-REFLECTION FILMS . . . . . . 299

Perfection of Process for Coating Lenses A Great Development in Projection Optics

NOTES ON PROJECTION, PROJECTION EQUIPMENT. . . . 304

Survey of Makersl Opinion on What Is Best And What They Offer to Achieve Those Ends

NOTES ON SOUND AND LOUDSPEAKER EQUIPMENT. . 313

Survey of Makers' Opinion on What Is Best And What They Offer to Achieve Those Ends

SUGGESTIONS ON PLANNING PROJECTION ROOMS. . . . 326

A Cursory Review of Basic Specifications For the Most Efficiently Operated Booths

Section 2-EGHeoting, Ventilating, and Air Conditioning

DRAFTS WILL HURT THE BOX-OFFICE RECEIPTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . .T. W. Reynolds 372

The Cause of Drafts and Their Elimination Through Use of Air Diffusers Is Explained

RADIANT HEATING BECOMES MODERN THEATRES. .. 375

Raising the Temperature of the Cold Walls Proposed as Alternate to Heating the Air

MAINTENANCE OF AIR-CONDITIONING EQUIPMENT.. 379

Brief Summary of the Things to Be Done To Keep Machinery in Good Running Order

Section 2-F-Supply Dealers THE SUPPLY DEALERS OF THE UNITED STATES . . . . . . . 394

Comprehensive Listing of Names. Addresses, Personnel, Products, and the Areas Served

SUPPLY DEALERS OF THE DOMINION OF CANADA. . . . . 403

Comprehensive Listing of Names, Addresses. Personnel, Products. and the Areas Served

SUPPLY DEALERS OF THE REST OF THE WORLD . . . . . . 404

Comprehensive Listing of Names, Addresses. Personnel. Products, and the Areas Served

MANAGEMENT

Section 3-A-Services V SERVICE COMPANIES IN EFFICIENT MANAGEMENT. . . 420

Regular Attention by Those With Know-How Valuable for Maintaining Top Performance

Section 3-B-Advertising

MODERN THEATRE: SETTING FOR SHOWMANSHIP . . . . . . . . . . . . . . . . . . . . . . . .Melvin L. Gold 430

The Specialty Accessories Now Available Emphasize Points-of-Contact Advertising

UNUSUAL USES FOR THE USUAL ACCESSORIES . . . . . . . . . . . . . . . . . . . . . . . . . .Vincent Trotta 433

Interesting Variations Will Be Obtained By Combination of Several Standard Items

ROLE OF OUT-SIZE DISPLAYS IN ADVERTISING . . . . . . . . . . . . . . . . . . . . . . . . . ..Melvin Starr 435

Big Pictures. Long Runs Require Signwork

Especially III-signed for Big-Time Selling

OUTDOOR ADVERTISING AS EXPLOITATION

AID . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .C. D. McCormick 440 Ailvanlaaos of 24-Sheet Posting Outlined

As a Medium of Advertising New Pictures

Section 3-C-Business Practices

AN INSURANCE PROGRAM FOR THEATRE OWNERS . . . . . . . . . . . . . . . . . . . . . . . . . . . ..Henry Anderson 444

A Consideration of the Types of Coverage For Full Protection of thsiral Property

FORMS AND SYSTEMS IN EFFICIENT MANAGEMENT. . . 446

How to Keep the Necessary Theatre Records To Insure Proper. Business-Like Operation

Section 3-D-Miscellaneous Types of Operation UNUSED ROOF SPACE TURNED INTO PROFIT AREA. . . 460

Creation of a Roof Garden Utilizes Spare For Developing Good Will vw and Profits

THEATRE CATALOG-l945
1945 Theatre Catalog, 4th Edition, Page 6