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1945 Theatre Catalog, 4th Edition, Page 62 (40)

1945 Theatre Catalog, 4th Edition
1945 Theatre Catalog
1945 Theatre Catalog, 4th Edition, Page 62
Page 62


1945 Theatre Catalog, 4th Edition, Page 62

RUSSELL GOODWIN LARKE

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The Roc Theatre Undisclosed Address

A11 interesting conception of one manner in which stores can be worked into a rectangular lot without the old-fashioned, long, and often dull lobby is this proposed theatre with 998 seats on one floor. With the main street on the long side of a lot 159 feet wide by 126 feet deep, and with the drawing area to the left, a plan at right angles to the street would have resulted in many less seats, a relatively skimpy lobby and foyer, and the need to build higher in order to accommodate the lounge and rest rooms on a second floor plan. This latter plan would also have produced stores of inordinate depth or actual wasted lot area. That the actual plan is far superior and has permitted an accent on spacious foyer and utility rooms is obvious.

Designed for a northern state, where severe weather makes an inside box office and a protected ticket, lobby advantageous, a series of sweeping curves directs traffic through a series of structural



glass doors, through the foyer and into the main auditorium.

A motherls room, elevated over the heads of the standees and with a heavy glass View window and monitor speaker, makes it possible for her to enjoy a matinee while her children play in the nursery,

A storage room for ladders and sign letters, close to the marquee and easily accessible, is worked into the double wall of the facia.

The stores have their own back passage complete with their own toilet facilities that are so often overlooked.

Out front, the same sweeping curve sets the motif that makes most effective the projecting changeable letter sign and lighted name pylon. Display boards for current and future attractions are recessed and shadow-lighted in the curved surface. A simple, neon-lighted coping serves as a suggestion of, rather than an actual, marquee.

PARKING FACILITIES, WHICH BECOME MORE AND MORE A MODERN THEATRE MANAGEMENT PROBLEM, ARE HERE GIVEN DUE CONSIDERATION, BOTH ACROSS A SMALL STREET AND AT THE REAR OF THE THEATRE PLOT.
1945 Theatre Catalog, 4th Edition, Page 62