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1945 Theatre Catalog, 4th Edition, Page 64 (42)

1945 Theatre Catalog, 4th Edition
1945 Theatre Catalog
1945 Theatre Catalog, 4th Edition, Page 64
Page 64


1945 Theatre Catalog, 4th Edition, Page 64

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The Green Hill Theatre

Philadelphia. Penna.



On the western fringe of the Philadelphia city limits, and the first community at the bottom of the famous EMain Lineia section of suburban homes, this 750seat theatre is being constructed by neighborhood interests to serve a high-type clientele which demands conservatively good taste instead of extreme theatricalism. An irregular lot 120 feet by 155 feet and verging on the triangular was readily adaptable to a theatre plan that would permit an adequate lobby and foyer plus the addition of live stores along the main street which is the heavily traveled Lincoln Highway to the West. Sufficient ground was available to permit an auditorium shaped to create ideal conditions for sound, sight and atmosphere, and still provide adequate parking facilities adjacent to it and on the less desirable areas at the rear. The theatre portion of the building will have a content of 155,000 cubic feet. In compliance with the city,s

building codes, the theatre will be completely fireproof and possess six emergency exits in addition to the main doors. Above the masonry foundations and concrete slab floor, the walls will be of doublethick brick. The two tones of face brick used on the front will be further enhanced by the use of glass, porcelain, and stainless steel. An orthodox marquee will provide sufficient changeable letter selling space for the use of large size letters to attract the passing motorist.

Because the entrance doors will be lined up immediately in front of the screen, a motorized curtain at the rear of the standee area will eliminate daylight Hashes on the screen during matinee performances. The manageris office and box ofhce communicate, thereby facilitating the handling of receipts and tickets, and providing greater protection for the cashier and her cash.

IN A NORMALLY DIMLY LIGHTED AREA, IT BECOMES THIS THEATRE'S DUTY TO PRESENT A BRIGHT SPOT WHICH Wlll. ATTRACT PATRONAGE TO IT AND TO ITS STORE BLOCK, AS IS ACHIEVED HERE.

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1945 Theatre Catalog, 4th Edition, Page 64