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1945 Theatre Catalog, 4th Edition, Page 66 (44)

1945 Theatre Catalog, 4th Edition
1945 Theatre Catalog
1945 Theatre Catalog, 4th Edition, Page 66
Page 66


1945 Theatre Catalog, 4th Edition, Page 66

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The Strand Theatre

\Vildwood. New Jersey

As one of the larger summer resorts of the southern New Jersey ocean ifront, the population of Wildwood during the three other seasons of the year could not possibly support a modern, first-run, fireproof theatre of this size. Therefore, the entire investment must be supported by its summer operation only, and, as it is located on the boardwalk, the eleven shops are an important adjunct to the financial success of the project. Designed for maximum income at a minimum cost consistent with modern construction, this theatre seats 1,600 on one floor with a total cubical content of only 400,000 feet. The over-all size of the plot is 151 feet by 191 feet.

By creating an air chamber in the outside walls as a means of weather-proofing, the decoration on the interior walls will he applied. directly on the concrete block thereby eliminating all plaster or fabric. As such block has some sound absorption qualities, the acoustical treatment will, therefore, be confined to the ceiling and rear walls.

Another structural economy is the locating of the projection booth over the rear third of the auditorium instead of at the normal rear, substantially reducing the cubical contents of the structure and

of the auditorium. The resultant high ceiling at the



stage will be glamourized by the proscenium-draping treatment, while the low ceiling at the rear forms the top of the sandee breaker rail. The savings that can be eHected in construction costs, projection throw, and air-conditioning and heating equipment capacities are obvious.

Glass entrance doors will be used without the possibility of daylight flashes on the screen, because the entrance is on the end of the standee area, rather than at the usual center.

The booth portholes barely below the ceiling line are adjusted by a series of three ceiling steps at either side that will be worked into the decoration, lighting, and air-duct plan.

The 22-foot depth of the standee area across the full back of the auditorium#permitting access to all toilet and rest roomsenot only eliminates the need for the normal foyer or lounge, but provides tremendous waiting space for the expected week-end crowds.

A simple but brightly, lighted marquee dominates the block, and a neon-lighted canopy with flush downlights, together with a brightly colored terrazzo pavement trim, carries the theatreis lobby treatment from one end to the other.

THE ALL-GLASS TOP OF THE ISLAND BOX OFFICE, COMPLETE WITH THE STRUCTURAL GLASS DOORS TO THE INNER VESTIBULE, FURNISHES GOOD OBSERVATION AND TRAFFIC CONTROL DURING PERIODS OF PEAK LOAD.





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1945 Theatre Catalog, 4th Edition, Page 66