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1945 Theatre Catalog, 4th Edition, Page 78 (56)

1945 Theatre Catalog, 4th Edition
1945 Theatre Catalog
1945 Theatre Catalog, 4th Edition, Page 78
Page 78


1945 Theatre Catalog, 4th Edition, Page 78

JOHN and DREW EBERSON

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The Pitts-Roth Theatre

North Emporia,' Va.



Another theatre which is certain to be erected just as soon as materials and manpower are available in economic quantities is this addition to the Pitts-Roth (Valley'Enterprises, Inc.) independent circuit of which State Senator Benjamin T. Pitts, of Fredericksburg, Virginia, and Samuel F. Roth, of Washington, D. C.., are the executive officers. Currently operating the Pitts and Roxy theatres in that community, this new theatre on Baker Street in North Emporia, will cater to a mixed clientele of colored and white, with the result that segregation is an architectural as well as a management problem.

The resultant plan indicates two separate units; namely, a 310-seat balcony complete with its own menls and ladies9 rooms on the mezzanine, and a 444-seat main floor, complete with its own menas and ladies7 rooms off the foyer. The box office is cleverly located between the two entrances so that ticket sales can be handled either separately at rush hours or from the same window for matinee and betweenshow sales. Only the entertainment portrayed on the screen and the heated or air-conditioned air are common to both parts of the audience through an arrangement like this.

AS THE SIDE STREET IS OF LITTLE TRAFFIC VALUE, THE ACCENT HAS BEEN PLACED ON ATTRACTING THE PATRONAGE FROM THE FRONT ALONE. THEREFORE, THE UPRIGHT NAME SIGN BALANCES THE CENTER.

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1945 Theatre Catalog, 4th Edition, Page 78