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1945 Theatre Catalog, 4th Edition, Page 95 (73)

1945 Theatre Catalog, 4th Edition
1945 Theatre Catalog
1945 Theatre Catalog, 4th Edition, Page 95
Page 95

1945 Theatre Catalog, 4th Edition, Page 95

i. To' take advantage of the vast space above the '

marquee H for advertising WhiCh may be viewed from a great distance-there is provided a large area of rough opal glass, illuminated from behind, with moldings designed to receive interchangeable metal frames to set up copy and caricatures, either

of special design cut from hard board, or stock

plastic letters.

Immediately adjacent to this sign space, on both sides, are twolpylons ofilwine structural glass, extending from sidewalk to roof; each pylon Containing gold colored neon tubes set in stainless steel channel signs.

The marquee facia will be constructed of moldings with Alumilite finish, and end facias will be provided with illuminated feature signs to be viewed where the large feature sign is not visible. The soliit of the marquee will contain gray structural glass with reflectors and bands of illuminated Bevelite (soft tone finish) glass carrying into the lobby.

The exterior walls flanking the main entrance will \be faced with glass. The portions around exits on the main street and on the side street under covered passage will be of wine color glass. Other areas will be of ivory glass, splayed in bands to carry up and toward the wine colored pylons flanking the entrance.

The lobby walls will be of suede finish ivory . structural glass, splayed in sections. so that poster displays will face incoming trailic on the right and outgoing on the left side. Grilles of stainless steel on upper section of side walls will provide outlets for air conditioning. Ceiling will be of plaster, tinted to match the ceiling of the marquee. Reflec= tors and bands of illuminated Bevelite (soft tone finish) glass will carry in from the marquee and finish over the entrance doors with an illuminated 'mural of sculptured glass.

The foyer walls will be beige structural glass, suede finish, trimmed in ivory with a plaster ceiling.

The auditorium will have a wine colored wainscot, trimmed with beige. Walls and ceiling are of acoustical plaster.

One of the main features of this theatre will be the convenient parking area and covered passage leading from the parking area to the theatre entrance for inclement weather.

The candy counter is advantageously spotted close to the ticket booth, yet inside'of the spacious foyer where it can serve the standees. Off this foyer also are the menls and ladies rooms, complete with a common lounge. The managerls office and projection rooms are on the second-floor level.
1945 Theatre Catalog, 4th Edition, Page 95