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1947-48 Theatre Catalog, 6th Edition, Page 110 (98)

1947-48 Theatre Catalog, 6th Edition
1947-48 Theatre Catalog
1947-48 Theatre Catalog, 6th Edition, Page 110
Page 110

1947-48 Theatre Catalog, 6th Edition, Page 110

A Monumental 3,200-Seat Theatre Opens in San Luis Potosi, Mexico

El Cine Avenida

E1 Cine Avenida (Avenue Theatre), designed by Javier Vilchis Pliego, architect, for Jose Vilet, Jr., is a 3,200-seat theatre that definitely monumentalizes motion-picture exhibition in San Luis Potosi, capital of the Mexican state of the same name, some 220 miles northwest of the national capital.

Complete details are not available on this theatre, which opened to the public on October 10, 1947, but in the four pictures provided through the courtesy of Salvador Gonzales, manager of F. Mier

EL CINE AVENIDA (Avenue Theatre), in the city and state at San Luis Potosi, Mexico, is an imposing structure in gleaming white stone, Ettingly monumental tor a state capital. While not enirely finished when the picture was taken, the shape at the marquee and the tour tall and com

y Hermano, S.A., of Mexico, D.F., ample evidence of theatrical magnificence is presented.

From the gleaming white exterior to the luxuriously draped auditorium, and through all the public areas, the Cine Avenida is one to which the industry on both sides of the Rio Grande may point with pride.

As to equipment, it is assumed that it is from the lines for which F. Mier y Hermano have exclusive distribution rights in Mexico, which lines include

Simplex projectors; RCA sound; Peerless Magnarc, Simplex, Strong, and Hall and Connolly projection lamps; Bausch and Lomb lenses; Walker sound screens; Transverter and Stabilarc motor-generators; Strong, National, and Acme recs tifiers; Vallen curtain controls and track; and National and Columbia carbons; and other items of such companies as International Projector Corporation, National Theatre Supply, Rocke International Electric Company, and the Automatic devices Company.

paralively narrow glass-block windows. not to mention the entire architectural aspect, set the house apart from its comparable American-thoatres. The Cine Avenida was designed by Javier Vilchis Pliego. architect. for the owner, Jose Vilet, Jr. The theatre was opened on October 10, 1947.


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1947-48 Theatre Catalog, 6th Edition, Page 110