> > > >

1947-48 Theatre Catalog, 6th Edition, Page 116 (104)

1947-48 Theatre Catalog, 6th Edition
1947-48 Theatre Catalog
1947-48 Theatre Catalog, 6th Edition, Page 116
Page 116

1947-48 Theatre Catalog, 6th Edition, Page 116

The Eastern Shore of Maryland Gets Its First Air-Conditioned Cinema

The Boulevard Theatre

The Boulevard Theatre, largest and most modern theatreeand the first to be air-conditioned-on Marylandls Easte ern Shore, was designed by Raymond Todd and Newell Howard for the Ulman Theatre Corporation.

The 1,105-seat theatre .incorporates wartime and post-war developments in acoustics, decorative materials, lighting, and air-conditioning.

Entrance to the Boulevard Theatre is unusual in that there are two box offices, in glass brick, at either side of the entrance, separated by a wide panel of glass doors. In the lobby large mirrors help to create an illusion of bigness.

The two box offices are unusual, but the idea offers many advantages from

THE BOULEVARD THEATRE, photographed somewhat short 01 completion, shows the unusual use at two box oflices, one on either side of the three pairs of entrance doors, and both entirely framed by glass block. The upper portion of the facade is faced with white stucco, applied over cinder

a managerial standpoint.

The ceiling of the auditorium is of acoustic tile, with concealed lighting channels in the secondary ceiling around the walls. Four colors of lights in the channels cast pre-determined reflections and color over the theatre, the light pattern being controlled by a motor-driven switch system. Stage lighting is controlled by the same system. The walls are draped in subdued spun glass cloth, indirectly lighted. Wall wings bring the walls in toward the stage in illuminated, curved sections. Aisle carpeting is a plain design in dawn gray.

Unusual features of the theatre are the nursery and party booths in the balcony. The S-seat nursery is sound

proofed and has separate sound equipment so that a picture may be seen and heard from the room. Across the balcony from the nursery is the 21-seat party booth for private theatre parties.

The mezzanine lounge is reached by wide open staircases in natural wood at each side of the lobby. A bright futuristic mural is the center of interest in the lounge decorations. Drinking fountains and rest rooms are located off the lounge. Access to the balcony is by a wide center stairway.

As the theatre started to operate last summer, it was the anticipated policy to operate as a first-run, with one to two pictures from the major companies each week.

block, and black-striped for decorative effect. The marquee provides on each at its slanted sides space tor three lines of changeable letters. The upright sign has the nine letters of the theatre name formed by {our closely set lines at neon tubing, with neon also forming the decorations.


is -.kskn guys

1947-48 Theatre Catalog, 6th Edition, Page 116