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1947-48 Theatre Catalog, 6th Edition, Page 122 (110)

1947-48 Theatre Catalog, 6th Edition
1947-48 Theatre Catalog
1947-48 Theatre Catalog, 6th Edition, Page 122
Page 122

1947-48 Theatre Catalog, 6th Edition, Page 122

Black-Light Murals Adorn an Auditorium in Fall River, Massachusetts

The Embassy Theatre

The Embassy Theatre, in Fall River, Massachusetts, was designed by George S. Darling who also has all the work of Frank J. Phillips, the general contractor, under his supervision.

The architectural motif of the new theatre is Nee-Colonial, with theatricale ism held down to a marquee surmounted by the theatre name in neon-lined, single letters. The marquee was furnished and installed by the Donnolly Sign Company. The Nee-Colonial idea, starting with the reconstruction of Williamsburg, Virginia, and becoming a definite trend in the Old Dominion, and the South in general, is spreading to more distant areas.

A particular note of the auditorium is the use of two 20-by-20-foot murals,

THE EMBASSY THEATRE. in Fall River, Massachusetts. was designed by George S. Darling in a Koo-Colonial motif. 0! brick tacing, with light stone footings and entrance area, the theatre. save tor the name signs. in single, neon-outlined letters, surmounting the marquee with program

Other credits include these: hardware, by J. O. Neill Supply Company; interior mill work, by J. T.' OlConnell; inlaid linoleum, by Saunders Carpet and Linoleum Company; lobby display frames, through the National Theatre Supply; heating, ventilation, and air conditioning, by Frank Dupuis; electrical contracting, by S. Baron and Son; Master-Craft oil burner, installed by Mathieu Coal Company; tile work, by Venturini Brothers; rugs, installed by Joseph Jackson; plumbing, by Frank Mazzoni; emergency lighting system, by Brady Electrical Company, Inc.; excavation, by A. J. Edmond; and sheet metal work, by F. R. Sheet Metal Company, Inc.

located on either side of the stage. Representing somewhat stylized colonial scenes, the paintings are done with material which will fluoresce under the influence of black light, thus making the murals decorative adjuncts to the auditorium whether the house lights are up before or after the show or between shows or whether the house is darkened for the presentation of motion picture entertainment.

All painting, decorating, stage settings, and murals were furnished and installed by Novelty Scenic Studios.

All-the booth equipment, as well as the chairs and other items throughout the theatre were furnished and installed by the Capitol Theatre Supply Company.

boards providing (or three lines of changeable letters, presents the aspect more at a community hall than a cinema. At night, twenty flood lights. geometrically arranged in the sottit, illuminate the entrance area through which ingress is made by three kick-plated pairs 0! lull-parted doors.

1947-48 Theatre Catalog, 6th Edition, Page 122