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1947-48 Theatre Catalog, 6th Edition, Page 125 (113)

1947-48 Theatre Catalog, 6th Edition
1947-48 Theatre Catalog
1947-48 Theatre Catalog, 6th Edition, Page 125
Page 125

1947-48 Theatre Catalog, 6th Edition, Page 125

THE AUDITORIUM oi the Grove Theatre is another example of the architect's idea of a comparatively plain interior, but with plenty of flash and embellishment oi ornament on the front. The auditorium seats 900 on one floor. The walls are finished plainly, with stylized circular plaques in

The Grove Theatre, owned and operated by the Western Amusement Company in Upland, California, was designed by Jack Corgan.

It is built of reinforced concrete, with the front (see opposite page) dominated by a pylon-like tower bearing the theatre name on three sides. The marquee, pros viding for four rows of changeable silhouette letters on the two program boards, is surmounted on either side by the theatre name in script-like letters. The fronts of the two stores, adjacent to the theatre entrance (with its island box office), are finished in keeping with the

THE CONCESSION AREA is equipped with a popcorn machine and a candy counter with three shelves for the display 0! the various items of refreshment. Set in a recess in the lobby. the stand can be operated by a single attendant. Enough space has been provided to account for iuture ex oansion.

, an.

the central portion

theatre. Properly distributed around the front area are eight display frames for announcing current and coming shows.

The auditorium of the theatre has some 900 seats on one floor. The decorative scheme is one of comparative plainness, in accordance with the architectis ideas that the greater amount of flash and embellishment should be outside and front of the house. Indeed, the auditorium is the more strikingly plain when compared with the front, lobby, and promenade. About the only decorative aspect of the auditorium are the circular plaques on the side walls that

relieve what otherwise might prove to be a monotonous spread of soft colors. The aisles are carpeted. The stage is traditionally draped, with a valance and legs of a dark material in back of which is the lront traveler done in a lighter contrasting shade of color.

relieve what might otherwise have been a monotonous expanse of light colors. The proscenium, with its colorful valance, legs, and travelers, add more decorativeeffect to the room.

In the lobby provision has been made for a recessed concession area, equipped with a popcorn machine and candy counter. In equipping the area, provision has been made for a certain degree of expansion as business expands.

The theatre is one of the few cinemas in the small towns of California which is equipped with a refrigeration system of air conditioning.

THE PROMENADE is serpentine in shape. fully carpeted, and equipped with comtortabie lounge chairs. The general lighting comes trom above a series of dropped circular panels in the ceiling. An intercommunication system has been provided tor the convenience of the statt on duty.
1947-48 Theatre Catalog, 6th Edition, Page 125