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1947-48 Theatre Catalog, 6th Edition, Page 133 (121)

1947-48 Theatre Catalog, 6th Edition
1947-48 Theatre Catalog
1947-48 Theatre Catalog, 6th Edition, Page 133
Page 133

1947-48 Theatre Catalog, 6th Edition, Page 133

THE AUDITORIUM of the Plains Theatre seats approximately 1,000 on the main tloor, with a small, (SD-seat balcony (at the left of the proiection room) reserved for the exclusive use of Negro patrons. with acoustic plaster. The semi-hexagonal columns in the side walls break

The new Plains Theatre, designed by Jack Corgan, and recently opened in Roswell, New Mexico, seats 1,000 people on one floor. The house has a small balcony, with approximately 30 seats, for the exclusive use of Negro patrons. The theatre is adequately equipped with a cry room, smoking rooms, and such other patron facilities as are needed in this type of theatre.

THE LOBBY. oval in shape. is fully carpeted. Leading from this area are doors to the ladies' and men's retiring rooms and other public and private rooms of the theatre. The drinking fountain is set in a tile-faced recess behind a torii-like pair of shaits topped by a modernistic entablaturo.

The walls are iinis'hed

It will be seen from the pictures that the front (see page opposite) is extremely colorful and flashy, carrying out the architects idea of a lot of flash on the front of these theatres but, at the same time, a comparativley plain auditorium, thus placing the attentiongetting elements of theatricalism where they will do the most good, as reflected by the total on the box-otlice statements.

A . th

up the flatness of the area, permitting not only the stepping down of the wainscoting, but also adding to the good acoustic characteristic of the auditorium. The central block of seats achieves staggering through use at one less chair in alternate rows of seats.

The Plains Theatre is one of the most modern and newest theatres to be built in New Mexico and would do credit to most of the towns in any part of the country. This cinema, owned and operated by Theatre Enterprises, is constructed of reinforced concrete, with acoustic plaster on the auditorium walls. Modern equipment and furnishings accentuate the smartness of design.

THE FRONT of the theatre by day, as by night (no opposite page), is dominated by the upright name sign, applied to the facade of the house starting a tow ieet above the top at the marquee. The two program boards oi the triangular marquee utilizes the display advantage of two letter sizes.
1947-48 Theatre Catalog, 6th Edition, Page 133