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1947-48 Theatre Catalog, 6th Edition, Page 142 (130)

1947-48 Theatre Catalog, 6th Edition
1947-48 Theatre Catalog
1947-48 Theatre Catalog, 6th Edition, Page 142
Page 142

1947-48 Theatre Catalog, 6th Edition, Page 142

An auditorium with dimensions which result in a ratio of approximately 9 units wide to 12 units deep for the first floor seating area Will be found very satisfactory and economical. The wider the theatre the more seats will be lost in rows near the screen on account of sight lines and bad viewing angles.

Odd-Shaped Lot's

In some instances it will be found necessary in order to locate the theatre entrance on the proper street to acquire access from such street frontage to a plot in the rear large enough to accommodate a theatre of the size required. This may result in a long narrow lobby requiring some clever architectural treatment which will interest the patrons and draw their attention from the long dis tance they still have to go before entering the theatre proper. However, these long passages have the advantage of the possibility of using gentle ramps for the purpose of changing elevation which may be required to arrive at the proper height at the rear row of seats.

Plot- Contour and Floor Slope

A plot where natural contour has a pitch from the rear of the theatre towards the stage is always more desirable and more economical than one of which the reverse is true. Such a plot will result in less excavation and will lend itself to the construction of the necessary exit

FIGURE 14implest and most effective construction of the light box is to install the light sockets on the back of a sheet-metal box which should have a depth from 7; to 8 inches from the face of the glass. The sockets should be placed 8 inches on centers both ways, and, for highly competi THEATRE NAME IN



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courts at the ground level, which is a far more satisfactory condition than to use steps inside the theatre, which is sometimes prohibited, than to build these ramps below the ground level thereby creating pockets for water, debris, snow and ice during the winter months.

In a motion-picture theatre it is possible to design the slope of the audie torium floor, to produce the correct sight lines, which will follow the approximate natural slope of the site by increasing or decreasing the difference in elevation of the bottom of the picture in relation to the elevation of the eye height of the last row of seats. The planning and layout of the seating areas of a theatre should be carefully checked by someone who is competent and experienced in this special work, as the proper layout will save the owner money in the original cost and will also result in a greater degree of comfort for the future patrons of the theatre.


The theatre entrance is made up of several necessary component parts, which should be given careful study and consideration in order to produce an attractive and pleasing effect, and also to thoroughly sell the show, and provide for easy access and exit with the least amount of confusion.

The component parts above referred to are the signs, marquee, display




frames, box office, vestibule, and entrance doors.

Exi'erior Signs

The exterior signs andlthe marquee are very important, not only as a means of informing the public of the name of the theatre and the current attraction, but also creating by means of attractive lighting, a certain feeling of life and gaiety at that particular spot. The attraction signs should be so designed that they will create a pleasant reaction during the daytime as well as at night when they are lighted. This can be accomplished by a design of good proportion, with a pleasing combination of colors for the name and attraction signs. Flashing on and off of certain electrical features of the sign such as the name and border attracts the eye of the potential customer and also reduces the cost of current consumption.

The signs include a vertical sign with the name of the theatre and the attraction signs on the marquee, or only the latter with the theater name displayed on the top or otherwise. The decision as to the most advantageous arrangement of signs depends on the location, and also on competitive display signs in the immediate vicinity, and keeping in mind that electric signs are expensive to operate and to maintain.

The side and front attraction signs on the marquee will be more readable from

tive areas, should be wired for 40 watts to each socket, but tor the outlying or neighborhood theatres 25 watts will be satisfactory. Some local codes limit the number at sockets to one circuit, but in no event should the total load to the electric circuit he more than 1,320 watts.



1947-48 Theatre Catalog, 6th Edition, Page 142