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1947-48 Theatre Catalog, 6th Edition, Page 148 (136)

1947-48 Theatre Catalog, 6th Edition
1947-48 Theatre Catalog
1947-48 Theatre Catalog, 6th Edition, Page 148
Page 148

1947-48 Theatre Catalog, 6th Edition, Page 148


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Fem/we FOR S'xro' STILLS OR H'xus' PHOTOS

FIGURE S-Elevotion ot a lobby shadow box. There should be the some number 0! display cases in the lobby as there are exterior frames. This results in double service from each poster. In some cases a panel over the doors may be used for display. These should be built with a backing ot soft plywood to take thumbtocks and brads. Details of Section AA and Section 133 are given in Figure 10.

metal floor sockets which are installed in the floor flush with the floor covering or finish door. This equipment is manufactured by several specialty houses and can be purchased through theatre supply dealers. If the floor of the lobby is of concrete, the location of the floor sockets should be located before the concrete is poured. An ordinary five cent round carton of table salt makes a good form for the sockets and is easily removed after the concrete slab is Set.

Display Frames

The lobby walls are the logical location for the interior display frames in which are displayed the posters advertising the next attraction. Since most theatres rent these posters, there should be the same number of display cases in the lobby as there are exterior frames. This results in a double service from each poster, one appearance in the lobby announcing the coming attraction and then another display in the outside frames for the present showing.

In some instances a panel over the doors at either end of the lobby may be used for display and announcing coming attractions, or for institutional copy. These should be built with a backing of soft plywood to take thumb-tacks or small brads for attaching the displays. The plywood back can be covered with a velour or other fabric in color to serve as a background for the displays. Provision should be made for lighting these panels with indirect lighting and redectors or from the general lighting scheme of the lobby. (See Figures 9 and 10.)

The side wall display frames can be grouped together or be individual frames, and this arrangement is governed by the design.

The whole arrangement, number and type of display facilities for both the interior and exterior should be given considerable study by the designer in


conjunction with the individual who will be in charge of the theatre operation.

If the operation of the theatre is such that there is a doorman or attendant in the lobby at all times, these frames do not necessarily require glazed doors. In certain situations it is almost impossible to keep the posters and stils from being defaced or stolen unless they are protected.

The lighting of interior frames can also be used as an adjunct to the general lighting scheme, creating bright spots of interest in the overall picture.

Floor Covering

The fioor of the lobby can be of concrete covered with carpet, tile, marble or terrazzo. Whatever material is used, the effect should be warm and colorful. Carpet achieves this illusion and creates a feeling of elegance more than any other material.

If carpet is used on the lobby fioor, there will be two spots which receive a great deal more wear than the rest of the area. These are at the doormanis station and immediately inside of the exterior entrance doors.

It is a good practice to provide for recessed rubber mats, non-slip asphalt tile, or other hard-wearing surfaces at these locations.

Lobby Wolls

Due to the great amount of traffic through the lobby, and the hold-out patrons, the walls of this room are subject to considerable wear and should be covered with some hard-wearing material especially on projecting pilasters, core ners, etc. Pre-finished wood veneer panelling is one of the most satisfactory materials for this location as it is not too expensive, requires practically no maintenance, and is available in a great number of different veneers and range of colors.

Fabric-covered panels for additional decoration can be used to great advan tage for color and variety, and provides for a change in the decorative scheme.

Lobby Ceiling

The lobby ceiling, which will in most cases be of plaster, gives the designer an opportunity to use his imagination in form and color by the use of ornament, and lighting coves, or unique ideas in lighting, which can be obtained with the new lighting mediums now available such as cold-cathode tubing and slimline lamps. If money is to be spent in creating bizarre or unusual effects, (which are not out of place in a theatrical design) the lobby and foyer are the spots to splurge.

The ceiling lighting can be accomplished with coves and concealed lighting, with exposed tubes, or with fixtures. The designer should keep in mind that concealed lighting must be maintained, bulbs and tubes replaced and cleaned, and should provide for easy access and replacement.


The doors between the lobby and the standee space should be of the same number and size as the main entrance doors, but should be solid panels to exclude the daylight and lobby lighting from the standee space. These doors should be equipped with the same type of hardware as the entrance doors, that is, door closers, kick plates on both sides, push and pulls on all doors. If floor hinges are not used, one and one-half pair of butts to each door are required, and all doors should be equipped with hold-open devices. If the same fioor covering is to be used on both sides of this line of doors, no thresholds are needed but if there is a change of materials at this point, either thresholds or metal strips will be required.

Candy and Popcorn Vending

At some location in either the lobby or the foyer where all patrons pass on their way into the seating areas, and preferably after they have passed the doorman, provision should be made for the installation of a candy counter and popcorn warmer, or at least niches for candy vending machines.

The dispensing of candy and popcorn has become "big business, and an additional source of revenue to the theatre. In fact the trend is now to provide a separate lounge which is brilliantly lighted and attractively decorated for the sale of popcorn, candy, cold drinks, and the like. Some theatres are even installing equipment for displaying and selling frozen foods as a convenience to the lady matinee patrons.

The overall dimensions of a popcorn warmer are approximately 4 feet high by 3 feet 6 inches wide, and 2feet and 1 inch deep, and requires at least 18 inches clearance in the rear. The usual candy counter is 3 feet 6 inches high, 1 foot 8 inches deep and a minimum length of 4 feet, with three shelves for displaying candy and storage space below. Provision should also be made for cabinets to store stock so that it is easily accessible to the attendant in charge. These should be metal lined with tightfitting doors which can be locked. The designer should consult with a repre THEATRE CATALOG "41-48
1947-48 Theatre Catalog, 6th Edition, Page 148