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1947-48 Theatre Catalog, 6th Edition, Page 168 (156)

1947-48 Theatre Catalog, 6th Edition
1947-48 Theatre Catalog
1947-48 Theatre Catalog, 6th Edition, Page 168
Page 168

1947-48 Theatre Catalog, 6th Edition, Page 168

Construction of Motion-Picture Exchanges

'Notes on the Design and Space Requirements

As Put in Practice in New Warner Buildings

Early in the year of 1944 Warner Brothers Pictures Distributing Corporation instituted a program for the construction of new film exchange buildings in many of the exchange centers throughout the country.

Just prior to the war new buildings had been erected in Pittsburgh, Los Angeles, and Milwaukee, each showing some improvement in layout, use of materials, and so forth.

The program in this country was to include Boston, New Haven, Cleveland, Indianapolis, Minneapolis, Seattle, Memphia, St. Louis, Dallas, New Orleans, and also the remodeling of the exchanges in Chicago and Kansas City.

Everyone concerned in the selling, distribution and handling of film was consulted as to the requirements for each locality, the general layout, materials, and type of building required, from which a set of standard outline specifications was developed.

These specifications called for a building which would be efficient, economical to operate, and maintain, have the lows est applicable insurance rate, and still be a credit to, and an advertisement for Warner Brothers' Pictures.

The specifications also provided for comfortable, welLlighted private and general offices, large and emcient facilities for the stocking and selling of advertising accessories, large clean toilets and rest rooms, club rooms for the employees, and, in some cases, preview rooms.

The film handling section of each building was designed to accommodate the territory which it served, with the number of film vaults varying from five

THE MINNEAPOLIS EXCHANGE represents an example at a two-story building, where vaults, shipping room, inspection room, and poster rooms on the street level and, on the second floor, the general ottices and the club room. Here are indicated the type of materials used in these buildings.


to twelve, a special shipping vault, and with the main shipping room and inspection rooms designed to handle the incoming and outgoing film with the greatest efficiency.

In addition to the above suliicient space and facilities were provided for the storing of the large volume of old records which must necessarily be preserved in this particular business.

Provided also were complete yeararound air-conditioning systems for the entire working areas, which on account of the different occupancies in this type of building, were zoned and separately controlled for the different sections. It was felt that such expense was justified not only on account of customers comfort but also on account of lower turnover of employees, which is also the reason for incorporating a club room in the scheme, with complete electric kitchen and other conveniences. The necessity for these facilities was recognized due to the fact that zoning regulations confine the location of this type of hazardous occupancy building to certain sections, which are not attractive and do not have lunch or other facilities in the neighborhood.

Low cost maintenance was insured by the use of alumlited aluminum for all exposed interior and exterior metal work, ceramic glazed tile for interior walls and partitions, enameled perforated metal acoustical ceilings, face brick walls in shipping and inspection rooms, and all corners in these last two areas protected with angle iron guards.

Flush troffer fluorescent lighting'was specified for all office spaces designed to produce at least 35-foot candles over the entire space at desk height without shadows.

The private ofhces for the branch and district managers have wood paneled walls from door to ceiling, acoustical ceilings, carpeted fioors with private toilets and closets, and built-in cabinets for their records.

The exteriors are designed with face brick on the street fronts, polished granite base and entrances, glass block panels with alumlited aluminum trim, with particular attention paid to weatherproofing by the use of copper counter dashing, through-wall copper dashing under all copings, and spandrel Hashing. Thermal insulation is provided over the entire roof area with spray piping for the condenser water where evaporative condensers are not used.

Concealed radiation on the exterior walls is used to take care of the glass exposure, with panel heating in the walls of the inspection rooms as a safety measure.

Although the construction program on these exchanges is being held up in part on account of present costs the few which have been built are, without doubt, the finest exchanges in the country, and reflect the type of product being handled in them, and will no doubt set for the future a higher standard for this particular type of building.

In every location sufficient property was acquired to provide for future expansion, and also for truck loading space off the street, and fenced parking space for employees and exhibitors.

THE NEW HAVEN EXCHANGE represents an example of the one-story build. ing, where all activities are conducted on the one level. The materials in new buildings include granite. glass block, and aluminum. E. C. A. Bullock was the architect tor the Minneapolis and New Haven buildings.

1947-48 Theatre Catalog, 6th Edition, Page 168