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1947-48 Theatre Catalog, 6th Edition, Page 170 (158)

1947-48 Theatre Catalog, 6th Edition
1947-48 Theatre Catalog
1947-48 Theatre Catalog, 6th Edition, Page 170
Page 170

1947-48 Theatre Catalog, 6th Edition, Page 170

Plastics and the Modern Theatre Interior

Long-Range Economy and Sympathetic Beauty Achieved Through Proper Plastics Materials

It is interesting to remember, as one walks into a handsome theatre, brightly and handsomely furnished with the newest and best in interior finishing materials-plasticsethat the film industry and the plastics industry both sprang from the same source. For they did and that single source was celluloid, the development of John Hyatt in the 18705.

Today, photographyts dramatic offspring, the movies, has come a long way, but it still finds the plastics industry serving its broadening needs-with a remarkably varied group of man-made materials.

Todayls theatres, like those of the

A LITTLE THEATRE in a private home is equipped with modern chairs of blonde wood with Saran fabric covering of canary yellow, green, and blue. (Photograph Dow Chemical Company.)


past, must have personality, attentioncommanding design. Unlike the theatre of yesterday, todayls theatre must be especially easy of upkeep, resistant to rough usage and wear. With labor at a premium and an economic existence based upon large and frequent turnover, the durability of theatre interior construction and decoration is as important as distinctive beauty and comfort. Fortunately for the theatre owner and the public, well-chosen plastics materials

provide both advantagesethose of longrange economy and of sympathetic beauty. Although plastics occasionally serve the theatre proper in the forms of fiexible seat coverings, molded arm rests, and stage decorations and props, they seem to be their best in the public rooms ein the foyer, the lobby, and the lounge.

For it is these lighted public areas that must give the public an atmosphere Worthy of the performance, convey a feeling of comfort and well-being, and, at the same time, take a tremendous amount of steady tradic and the abuse that goes with it.

Plasticseand laminated plastics in

FACING THE SCREEN in this same theatre-in-a-horne, is caught another view of the Saran-covered chairs. The striped covering is in a multi-color roman stripe. Saran is, chemically, vinylidene chloride, a plastic possessing remarkable resistance to acids, chemicals, and even water. Lumite is a Saran tabric made by Chicopee Manufacturing Corporation. (Photograph of Dow Chemical Company.)

THE AUDITORIUM at the Dow Chemical Company, where lectures and technical classes are held and musical events take place, has its chairs upholstered in Chicopee's Lumite in parrot green, making an ettective appearance with the high-gloss black wood. Saran iabrics can be adapted to many types of furniture. with special patterns being developed tor special uses. (Dow Chemical Company photo.)

THE 350 CHAIRS in the studios of WABD, New York television station, are upholstered in Lumite woven plastic labric in antique green. (Photograph of Chicopee Manufacturing Corporation.)

1947-48 Theatre Catalog, 6th Edition, Page 170