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1947-48 Theatre Catalog, 6th Edition, Page 171 (159)

1947-48 Theatre Catalog, 6th Edition
1947-48 Theatre Catalog
1947-48 Theatre Catalog, 6th Edition, Page 171
Page 171

1947-48 Theatre Catalog, 6th Edition, Page 171

particularware peculiarly fitted to answer any wall-surfacing and cabinetwork problems in these areas. Their color and design possibilities (whether inlaid or applied) are literally unlimited; they have few equals in their resistance to abrasion and normal wear and tear, and they have no equals when the field of competition is limited to materials with "touchabilityti and warmth, that is, organic materials.

Besides offering quality laminates (such as Formica), where opaque, decorative, and highly protective surfacing is required, plastics provide a wide variety of unique translucent and transparent materials. Thanks to acrylics (Lucite and Plexiglas), and to cast phenolics (such as Catalin), a lobby or other public theatre area can be as gaudy as a juke-box or as chaste as a crystal chalice.

Literally, any mood is possible when plastics and lighting are combined by a good designer.

Plastics are perhaps less recognizable in their role of fioor surfacing. The new vinyl fiooring materials look much like rubber; their color range may be wider -but, otherwise, they seem hardly distinctive upon casual examination. Their outstanding virtues-great resistance to oil and wearewill, however, endear them to the theatre owner whose concern with maintenance matches his interest in appearance.

There are other star roles that plastics can play in the theatre. There are no more desirable and colorful seat covering materials than those provided by the plastics industry. Whether imitative of leather or original in texture and color, whether extruded in sheet (such as vinylite) or in fine filament (such as Saran), plastics look at least as well as any known ttnaturalll materials and do so indefinitely.

The molded thermoplastics (such as Lumarith) and other molded plastics have their specialized places in the theatre scheme. Although seemingly minor, they are important from the same low maintenance and high public relations standpoints. Plastics as colorful, warm hardware, moldings, and letteringeto mention but a few applicationsehave long been accepted by the theatre owner and his public.

And, recently, the same thermoplastics, in foil and sheet form, surfacing wallpapers and fabrics, have been made available for somewhat informal but (again) permanent decorative wall surfacing. Nor is that the whole story; as high grade paints, as bonding agents, as insulants, as coatings, we find the plastics industry serving the film industry through its consumer outlets just as satisfactorily as it serves its production departments.

But like the name ftmovief the name ttplasticsii is no easy password to quality. The field is broad, the products many. The theatre owner who enters it can suit his needs perfectly but he is welladvised to work his own specialized problems out through an informed architect or designer. He should, furthermore, consult with plastics manufacturers who have had actual experience in his field and in those comparable to it. He will find his efTorts Well repaid in terms of long-lasting beauty.


TWO 0? THE LAMPS shown at the New York Lamp Show indicate some 01 the late designs which might find use in powder and lounge rooms. The shades are of Lumarith. Real wild flowers were pressed into the plastic (left) by the Woodland Art Company, while Van Cleft held to more orthodox treatment (right). Lumarith is a cellulose material. (Photograph of Celanese Corporation oi America.)

THEATRE ENTRANCE DOORS, designed by John Eberson, utilize laminated plastics of the Formica Insulation Company. Such materials are valuable where opaque, decorative. and highly protective surfacing is required. By selecting materials and employing inlay techniques, effective designs can be made tor any situation which may be encountered. (Formica Insulation Company photograph.)

OTHER USES oi Formica are shown in the pictures below. At the right are seen toilet-stall doors made from the material, and at the left is a public stairway. designed by Raymond Loewy, which utilizes Formica on the walls. Here is further emphasized the value of such laminated plastics as these where hard usage is the rule and not the exception. (Photographs Formica Insulation Company.)
1947-48 Theatre Catalog, 6th Edition, Page 171