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1947-48 Theatre Catalog, 6th Edition, Page 175 (163)

1947-48 Theatre Catalog, 6th Edition
1947-48 Theatre Catalog
1947-48 Theatre Catalog, 6th Edition, Page 175
Page 175

1947-48 Theatre Catalog, 6th Edition, Page 175

Aluminum, Top Material for Theatre Uses

New Products and Pre-Fabricated Buildings

Bring Important Features for the Industry

Theatre owners, long harassed by the problem of finding a suitable material for the construction of new theatres or the remodeling of existing structures, may now find a solution to their problems in aluminum. This most versatile of metals is adaptable to a large number of applications in the theatre field. And thanks to huge new production facilities, aluminum is now available in almost unlimited quantities and a wide variety of forms.

Aluminum, long recognized as the most suitable material for kitchen pots and pans, is no longer a single metal but is a whole family of metals. To its well known lightness and immunity to rust, new aluminum alloys now add strengths up to that of steel. Too, fabricators are no longer dependent upon a single source of aluminum, so are making it available in many new forms and products, many of which are of exceptional interest to the theatre owner.


To bring you up-to-date, some of the more important developments in this field are briefly described below.

Building Exterior

In all parts of the country and in any season of the year, aluminum has much to contribute to the pleasure of theatregoers. Even the exterior appearance of a theatre finished in aluminum can contribute greatly to the general attraction of the movie. Through the utilization of its basic advantages, aluminum can be a "natural" for theatre applications. Its bright, clean, modern appearance, its immunity to rust, its elimination of painting and expensive maintenance are

FIGURE l-Here is an extruded aluminum lighting rail which serves as the framework for a show case and also serves as a light-source container and reflector for new ideas in lighting. Through the utilization of its basic advantages, aluminum can be a natural for theatre applications.


J. T. UNDERWOOD Reynolds Metals Company

all important factors. As theatre owners become more familiar with aluminum, more owners will include this metal in building specifications.

Front and Marquee

Theatre fronts constructed of aluminum siding in such forms as corrugated or clapboard will add much to the patrons natural desire to get inside.

Marquees attractively lighted with the many types of light fixtures made from such aluminum products as rolled formed shapes, extrusions, sheet and formed tubing afford real Heye catchers" and help to turn money into the till.

Box Oflice

Even the ticket booth, tithe pay-0E3, can be made entirely of aluminum. Too, aluminum decorative trim with its permanently bright appearance can add much to the external appearance of the building.

All-aluminum doors, signs, and lettering with well chosen aluminum trim can make an insignificant appearing theatre become the real show place of the town.


The foyer of the building can be made cheerful and bright by addition of attractive display cases, such as those shown in Figures 1 and 2, made of aluminum sheet and rolled or extruded structural shapes.


Aluminum foil used for trimming dis plays gives that added appearance which can make a display case really outstanding.

The foyer could be handsomely and profitably-equipped with an all-aluminum soda fountain, Figure 3.

Aluminum ceiling panels, sidewalls, counters, venetian blinds, tables, chairs, booths, window frames and wall tile would blend into a combination just right to make people want to stop for a drink or a snack.


Lobbies where quietness is the prerequisite may be greatly improved by the use of aluminum acoustical ceiling panels. Here aluminum furniture and aluminum lighting fixtures can add immeasurably to that feeling of dignity that goes with the better theatres.


Stairs leading from the lobby to the different levels of seating could be constructed with aluminum stair treads, stair nosing, handrails and posts as well as being lighted with an aluminum lighting rail, Figure 4, produced as an extruded rail with place for light sources inside the rail. In addition to serving as a stair lighting rail, this unit can also be put to a number of other uses Where controlled lighting is desired.

Lounges. Rest Rooms

Lounges and rest rooms designed to add to the comfort of theatregoers can be made more attractive by utilizing the many advantages of aluminum. Here aluminum ceiling panels such as those shown in Figures 5 and 6, and aluminum

FIGURE 2-New ideas in lighting, using the extruded aluminum lighting rail, may include shelves or other displays employing this highly attractive arrangement. The foyer of the theatre can be made cheerful and bright by the addition of display cases such as this and that of Figure l.
1947-48 Theatre Catalog, 6th Edition, Page 175